When you think of brands, you mostly visualize their iconic logos and taglines. Take for example, Apple, Nike, Google, Amazon, etc. And it is justified with the kind of brand loyalty they enjoy. In fact everyone will agree that the value of a Ralph Lauren polo shirt is more than …

Are you thinking of adding TikTok into your digital marketing channels? Then read on to learn how to best position your retail brand on the app.

If you’re working in retail then it’s likely you’ve had a whole range of experiences with customers from the enthusiastic sale to the full on hostile. But you can’t put your finger on what goes wrong when you see the customer walk out the door? It takes time to learn …

If you run a retail store, you would know that innovations are essential in moving the store forward, and what could be more innovative than the launching of new products? Introducing a new product into your store is tough, and getting customers to accept these products is even more difficult. …

Influencer Marketing is becoming one of the most valuable tools for a marketer. When done well, working with influencers can help with boosting awareness, connecting with customers and, ultimately, driving sales.

Have you heard the news: email is dying, computers are becoming extinct, and brick-and-mortar retail stores are dying a horrible death? Of course, the reality is way different than the predicted doomsday in the retail sector. Though e-commerce is a giant, customers prefer purchasing from a physical store. The ability …

Psychologist M. Ángeles Molina says (and we agree) that “our behavior as consumers in supermarkets is studied by experts in marketing and psychology.” And this is so because the conclusions are translated into patterns that help supermarkets to organize better and to dispose their products. Read this new post about …

Heat maps, the best tool to know how customers behave in your store. “Knowing your customers habits is the key to offer proper products and services for your customers, who are becoming increasingly demanding”. “Getting this data is really interesting for retailers, who can improve their strategy and design their …

“The secret to success is to anticipate customer needs, to know what they needs even before they know”. They call him the father of the Apple Stores , who created the concept of those iconic stores that people like so much. We recovered an interview that the Harvard Business Review …