12 tricks that retailers use to track our movements

12 tricks that retailers use to track our movements

Stores are watching us . Immersed in the era of smartphones, online shopping and data , it is becoming easier for companies to track consumers going about their business .

For this, the stores use all sorts of tactics, from facial recognition devices or loyalty programs to mobile signal crawlers . Then use this information to determine where to place their products and how and where to advertise.

Although more and more critical voices are rising against these practices , there is still a large majority of consumers who do not know how these data are collected and how they approach the fine line that differentiates the study of consumer invasion of privacy.

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