Understanding better how visitors use the shopping center
Shopping centers welcome thousands of people every week, but knowing footfall alone does not always make it possible to understand how visitors interact with the space.
El Ingenio wanted to add a more complete view that would answer questions such as:
- How do visitor flows evolve throughout the day?
- What behavior patterns do customers show?
- How can the experience be improved during the visit?
- How can digital services be leveraged to generate greater value?
- How can we obtain information that helps optimize campaigns and operations?
- How can data be turned into a tool for daily management?
The goal was to have a platform capable of connecting the visitor experience with the shopping center's business intelligence.
Behavior analytics and a connected digital experience
Flame Analytics deployed a solution that combines visitor behavior analytics with digital services tied to the shopping center's WiFi connectivity.
Thanks to this platform, El Ingenio can better understand how customers interact with the space, analyze behavior patterns and have useful information to optimize operational and commercial management.
WiFi connectivity not only improves the visitor experience during their stay, but also facilitates the generation of first-party data that enriches customer knowledge and enables more relevant marketing actions.
All the information is centralized in dashboards that offer a continuous view of the center's activity and support data-driven decision-making.
A customer-oriented digitalization strategy
The project was designed to turn the data generated by the shopping center into a cross-cutting management tool.
The combination of analytics, connectivity and visitor knowledge makes it possible to optimize campaigns, improve the customer experience and strengthen the relationship between the shopping center and its audience.
Information for more efficient management
With Flame Analytics, El Ingenio has a far more complete view of its visitors' behavior.
Teams can analyze footfall patterns, get to know their customers better and evaluate the impact of different commercial actions through up-to-date, centralized information.
This capability supports decisions related to:
- Campaign optimization.
- Operational management of the center.
- Improving the visit experience.
- Commercial planning.
- Loyalty strategies.
From visitor behavior to shopping-center intelligence
The project marks a step forward in El Ingenio's digital transformation strategy.
The combination of behavior analytics and digital services tied to WiFi makes it possible to turn every visit into useful business knowledge, helping to optimize daily operations and build a closer relationship with visitors.
Thanks to Flame Analytics, the shopping center has a platform that turns data into a strategic tool to continuously improve the customer experience and the asset's performance.