Around fifty senior professionals from the shoppin center sector attended last Tuesday our webinar on AI-powered video analytics for shopping malls, presented by our colleague Oscar García. During the session, Oscar demonstrated how Flame’s technology enables shopping centers to analyze customer behavior, improve decision-making, and optimize the performance of physical spaces.
Highlights from the Session
One of the most engaging moments of the webinar was the presentation of two real-world video analytics case studies from a shopping mall. These practical examples showed how Flame’s technology captures and analyzes foot traffic, zone interactions, and conversion impact from visitors to customers. Attendees were particularly impressed by the accuracy and level of detail in the data, which sparked high interest and a lively Q&A session.
The webinar opened with an overview of Flame, emphasizing its ability to combine video and data using artificial intelligence. Oscar then addressed the main challenges facing the retail sector, including the need for advanced analytics, personalized customer experiences, and integration of digital ecosystems to improve both operational efficiency and profitability.
The Accuracy of AI Video Analytics
Oscar explained the different levels of analytics available for shopping centers, ranging from perimeter people counting to advanced customer journey analysis. He highlighted the superior accuracy of AI-based video analytics compared to other technologies like WiFi or thermal sensors, noting Flame’s real-time data accessibility, privacy-by-design architecture, and seamless integration with other data sources.
KPIs and Use Cases
During the KPI and use case segment, key metrics such as foot traffic, occupancy, heatmaps, conversion rates, and demographic segmentation were presented. Oscar shared practical examples of how these insights can help improve zone-to-zone flow, evaluate anchor tenant performance, and measure the impact of marketing initiatives.
The Role of Data in Shopping Mall Management
To close the event, a Q&A session allowed participants to raise questions about the implementation and benefits of AI video analytics.
The webinar concluded by reaffirming the critical role of data in modern shopping mall management, and how solutions like Flame can drive impactful improvements in both space optimization and customer experience.
