When the American hamburger chain Johnny Rockets landed in Madrid, at the hands of Good Rebels (responsible for its marketing strategy), it did so with a clear mission: to serve entertainment and unique experiences to its customers through creamy milkshakes and artisanal burgers made with fresh ingredients.
And, to achieve these experiences and make the right decisions, they knew they could not be guided only by intuition. That is, they were very aware that they should not make random decisions, but based on objective data that would support the success of their business and that would help them identify what works and what does not.
Today, thanks to Flame, Johnny Rockets has a large number of data on the behavior of their clients: They knows the number of people who pass in front of the restaurants, how many enter, how long they stay, how many times they repeat, their gender, age, date of birth, etc. With all this information, Johnny Rockets is now able to address their customers in a personalized, segmented and much more accurate way, thus increasing their loyalty and commitment to the brand.
Thanks to the analytics offered by Flame, Johnny Rockets has achieved greater efficiency in his commercial strategy and in his business model, with which he has managed to streamline and improve his management strategies and create much more personalized experiences for his clients.