IKEA has opened its first store in Mexico and has chosen FLAME solutions to learn about the behavior of its visitors within its facilities.
Thanks to Flame, IKEA can measure and analyze the flow, the capacity in real time and the presence in its centers and also connect like never before with its customers thanks to the Flame marketing module integrated with the WiFi portal.
By means of “people counting” technology, the multinational will be able to determine with high precision the number of visits at any time, day, month, year…, and can also compare the results with other periods and previous campaigns. With Wi-Fi analytics you will be able to know how customers behave at the point of sale and carry out a complete presence analysis, with which you will be able to better understand the behavior of your customers. With the capacity analytics you can manage the occupation and configure the maximum number of people who can access a point of sale or an area of the same to regulate the access of new people.