Do you work in the shopping center industry? Are you passionate about staying up-to-date with the latest trends, news, and innovations in this sector? Do you want to become an expert in shopping centers? If your answer is yes, you can’t miss any of the articles in our advice section for shopping centers.
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In this section of our blog, you will find a myriad of topics related to the shopping center industry, allowing you to learn about all the techniques used to manage these spaces, as well as the latest technologies and strategies to improve their operation.
It’s important to understand that all actions implemented in a shopping center have a common goal: to enhance the experience offered to customers, always striving to exceed their expectations and provide them with a variety of possibilities and activities in one place. You should not view a shopping center solely as a place for making purchases; these spaces have become true entertainment centers where users choose to spend their time.
Discover the most innovative technologies implemented in shopping centers to optimize their management and actions. Learn about the importance of measuring what happens in these physical spaces and gather a wealth of data about your customers—how they move through the center, their behavior in each area, which types of profiles visit your center most frequently. Once you’ve created your target audiences and segmented them based on this data, create personalized marketing campaigns for each of them. Build customer loyalty with personalized marketing and make them feel at home every time they visit your shopping center.
Key Metrics to Evaluate the Success of Your Black Friday Campaign
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Enhancing the Customer Shopping Experience in Your Shopping Mall: The Critical Role of Analytics
In the digital age, shopping malls face challenges in delivering exceptional customer shopping experiences. The role of analytics is a key factor to improve that experience and ensuring the success of the shopping mall. In this article, we will explore the importance of analytics and how it can optimize the …
The Future of Shopping Centers: Adapting to Changing Consumer Behaviors and Technological Advancements
Shopping centers have long been a staple of retail, providing consumers with a one-stop destination for a variety of shopping and entertainment options. However, the shopping center sector has been facing significant challenges in recent years due to changing consumer behaviors and rapid advancements in technology. In this article, we …
Transform customer experience in your shopping center with Video Analytics
Shopping centers have emerged as one of the promising industries that has undergone significant digital transformation in recent years. Digital innovations have reshaped online shopping experiences as well as customer expectations in physical stores. The development of modern technologies like Cloud, AI, Machine Learning, and IoT has made the shopping …
Revenue Marketing: Why It Matters For Your Shopping Center In 2023
With their wide range of activities, from shopping to entertainment, in modern cities, it’s easy to see why shopping centers have been so popular in today’s cities and societies. After all, who wants to spend time running around town when you can find everything you need in one convenient location?
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Challenges and Trends of Shopping Centers in 2023
Shopping centers have been facing enormous challenges and have undergone an incredible number of changes in recent years, and this will not be less throughout 2023. This year will be one of consolidation of the sector and of demonstrating, once again, the resilience of shopping centers. It is one of …
6 Ways To Generate Revenue With Smart Advertising Technology In A Shopping Mall
The quicker you can complete tasks in a shopping mall, the more time you have to browse through other stores or run errands. Smart technology allows that kind of convenience where tasks that generally need two people to perform can be done by a consumer alone. In addition to the …
Digitization, experience and sustainability, essential for shopping centers
One of the sectors that has experienced the most impact after the forced digitization of recent years is retail. Gradually, digitization has been integrated into the daily life of shopping malls and many brands have focused on this innovation, in order to differentiate themselves and adapt to the new habits …
How To Utilize Analytics For Customer Engagement In Your Shopping Malls?
Shopping malls have existed for a long time and are considered essential commercial hubs for towns and cities. They are places where citizens can find various businesses and shop around them conveniently. But with e-commerce becoming as popular as it has in recent years, shopping malls are beginning to drop …
Malls in the Metaverse?
Shopping centers have become a central place for experiences, meetings, leisure and, ultimately, important social interactions. Now imagine that these meetings take place in a virtual shopping center in the metaverse… There we can also spend hours, meet our friends, interact with them in real time… And all this without …
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In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
