Let’s start with an obvious point: If you want to improve your business, it is essential to understand your current situation. You need to use analytics tools that provide you with the crucial indicators necessary for measuring and improving. These indicators are known as KPIs.
Often, we are concerned about the effectiveness of our business strategy, wondering if our business is truly profitable. The answer to this fundamental question lies in the necessity of measurement. Measurement is the cornerstone, and it’s not enough to only know the sales and profit figures, although they are certainly important. Deep analysis requires going beyond these basic metrics.
