{"id":3872,"date":"2014-01-23T09:56:29","date_gmt":"2014-01-23T08:56:29","guid":{"rendered":"http:\/\/www.flameanalytics.com\/?p=3872"},"modified":"2026-03-24T14:23:59","modified_gmt":"2026-03-24T13:23:59","slug":"heat-map-reveals-secret-ikeas-store-design","status":"publish","type":"post","link":"https:\/\/flameanalytics.com\/es\/heat-map-reveals-secret-ikeas-store-design\/","title":{"rendered":"This Heat Map Reveals The Secret To IKEA&#8217;s Store Design"},"content":{"rendered":"<p>In our recent\u00a0<a href=\"https:\/\/www.businessinsider.com\/ikeas-amazing-store-design-2014-1\" target=\"_blank\" rel=\"noopener\">tour of IKEA&#8217;s store in Brooklyn<\/a>, we kept thinking back to a\u00a0<a href=\"https:\/\/www.ucl.ac.uk\/lhl\/lhlpub_spring11\/01-18012011\" target=\"_blank\" rel=\"noopener\">2011 lecture from Alan Penn of the UCL Bartlett School of Architecture<\/a>.<\/p>\n<p>Penn and his assistants analyzed IKEA&#8217;s layout by following customers through one of the enormous stores. He was surprised to find an extremely uniform and efficient customer flow.<!--more--><\/p>\n<p>\u00abIf you shop in IKEA, all you do is follow people around the store,\u00bb Penn said. \u00abYou very seldom find people going the other direction.\u00bb<\/p>\n<p>In fact, Penn realized, there was something very clever going on here, ultimately leading to higher sales. As he concluded in his lecture slides:<\/p>\n<ul>\n<li>IKEA is highly disorienting and yet there is only one route to follow<\/li>\n<li>Your time allocation is used in the showroom<\/li>\n<li>By the time you get to the marketplace you feel licensed to impulse purchase<\/li>\n<li>Unintelligibility removes autonomy<\/li>\n<li>Submission is the first part of a two part contract<\/li>\n<li>Delay is followed by gratification<\/li>\n<\/ul>\n<p>In short, the overwhelming shopping experience is all part of the plan.<\/p>\n<p>Here&#8217;s the IKEA customer heatmap from Penn&#8217;s presentation.\u00a0This Heat Map Reveals The Secret To IKEA&#8217;s Store Design<\/p>\n<p>SEE ALSO:\u00a0\u00a0<a href=\"https:\/\/www.businessinsider.com\/ikeas-amazing-store-design-2014-1\" target=\"_blank\" rel=\"noopener\">Why shopping at IKEA is a magical experience like nothing in the world<\/a><\/p>\n<p>Read more:\u00a0<a href=\"https:\/\/www.businessinsider.com\/this-heat-map-reveals-the-secret-to-ikeas-store-design-2014-1#ixzz2rD5K8vGf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.businessinsider.com\/this-heat-map-reveals-the-secret-to-ikeas-store-design-2014-1#ixzz2rD5K8vGf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our recent\u00a0tour of IKEA&#8217;s store in Brooklyn, we kept thinking back to a\u00a02011 lecture from Alan Penn of the UCL Bartlett School of Architecture. Penn and his assistants analyzed IKEA&#8217;s layout by following customers through one of the enormous stores. He was surprised to find an extremely uniform and efficient customer flow.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[457,649],"tags":[],"class_list":["post-3872","post","type-post","status-publish","format-standard","hentry","category-blog","category-consejos"],"acf":[],"_links":{"self":[{"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/posts\/3872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/comments?post=3872"}],"version-history":[{"count":1,"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/posts\/3872\/revisions"}],"predecessor-version":[{"id":89274,"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/posts\/3872\/revisions\/89274"}],"wp:attachment":[{"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/media?parent=3872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/categories?post=3872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flameanalytics.com\/es\/wp-json\/wp\/v2\/tags?post=3872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}