{"id":44875,"date":"2023-07-28T05:43:00","date_gmt":"2023-07-28T04:43:00","guid":{"rendered":"https:\/\/flameanalytics.com\/?p=44875"},"modified":"2026-03-24T13:17:34","modified_gmt":"2026-03-24T12:17:34","slug":"julie-wolf-offering-a-true-retail-experience-for-clients-will-be-one-of-sectors-main-asset","status":"publish","type":"post","link":"https:\/\/flameanalytics.com\/en\/julie-wolf-offering-a-true-retail-experience-for-clients-will-be-one-of-sectors-main-asset\/","title":{"rendered":"Julie Wolf: &#8220;Offering a true retail experience for clients will be one of sectors main asset&#8221;"},"content":{"rendered":"\r\n<p>In today\u2019s interview we talk about the retail sector with <strong>Julia<\/strong> <strong>Wolf<\/strong>, Textile Group Director at <strong>Carrefour<\/strong>, a professional with more than 20 years experience within the <strong>Fashion retail industry<\/strong>, working for the most relevant fashion players. Julie claims to be very <strong>optimistic about the future of offline retail<\/strong> stores. However, she believes that a <strong>reinvention<\/strong> of the current business model is necessary to help physical stores maintain their position against online stores in relation to the retail experience offered to customers.<\/p>\r\n\r\n\r\n\r\n<p>Do you want to know more about <strong>Julie&#8217;s opinions<\/strong> <strong>on retail sector<\/strong>, new technologies and the future of those physical stores? Keep reading this interview and feel free to share your opinions with us!<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Retail Interview &#8211; Create unique retail experience<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Will traditional\/offline physical stores disappear?<\/h3>\r\n\r\n\r\n\r\n<p>Offline retail will definitely not disappear.<\/p>\r\n\r\n\r\n\r\n<p><strong>Reinventing the business model<\/strong> offering a <strong>true retail experience for clients<\/strong> will be one of its main asset. Serving online canal through offline flagship shops where influencers, media and clients converge too.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"346\" class=\"wp-image-44286\" src=\"https:\/\/flameanalytics.com\/wp-content\/uploads\/2023\/07\/carrefour-espana-retail-experiencia-compra-1030x346.png\" alt=\"Retail Carrefour Espa\u00f1a\" srcset=\"https:\/\/flameanalytics.com\/wp-content\/uploads\/2023\/07\/carrefour-espana-retail-experiencia-compra-1030x346.png 1030w, https:\/\/flameanalytics.com\/wp-content\/uploads\/2023\/07\/carrefour-espana-retail-experiencia-compra-300x101.png 300w, https:\/\/flameanalytics.com\/wp-content\/uploads\/2023\/07\/carrefour-espana-retail-experiencia-compra-768x258.png 768w, https:\/\/flameanalytics.com\/wp-content\/uploads\/2023\/07\/carrefour-espana-retail-experiencia-compra.png 1198w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">What are its defects and virtues in front of the online store? What is the biggest problem or weakness that physical stores have to face?<\/h3>\r\n\r\n\r\n\r\n<p>More than classifying as a defect, I see a <strong>big<\/strong> <strong>challenge<\/strong> around having <strong>the right product at the right place<\/strong>. It is important to <a href=\"https:\/\/flameanalytics.com\/en\/whitepaper-how-should-i-place-the-products-to-sell-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyze whether a product fits better on the online or offline store<\/a> according to its characteristics or functionalities, and also taking into account the <strong>type of client<\/strong> that will buy them and its <strong>patterns of purchase<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>Probably, the biggest problem that a physical or traditional store has to face is related with the fact of taking the decision to <strong>maintain the shops<\/strong> that brings the <strong>right<\/strong> <strong>service<\/strong> <strong>and<\/strong> <strong>the right<\/strong> <strong>image<\/strong> too.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">In the current context, what role does technology play in retail experience?<\/h3>\r\n\r\n\r\n\r\n<p><strong>Data abd technology<\/strong> are one of the main key points to ensure sales at your store, CSR optimization (through digitalization of designs, presentation of virtual products and campaigns, test and learn to optimize the Go to market product), <a href=\"https:\/\/flameanalytics.com\/en\/blog\/webinar-5-ways-proximity-marketing-will-impact-the-shopping-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer proximity<\/a> and<strong> veracity<\/strong> <strong>of<\/strong> <strong>communication<\/strong> within many other aspects of our new business model evolutions.<br \/>If I had to highlight some <strong>specific<\/strong> <strong>innovation<\/strong> that is standing out in the retail sector would be technologies from virtual showrooms, virtual fittings, retail media or chat GPT.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">How do you see the future of retail?<\/h3>\r\n\r\n\r\n\r\n<p>The future of retail will necessarily have to take into account the <strong>planet<\/strong> <strong>limitations<\/strong>, the durability, the less but better (<em>less production before less consumption will be a huge stake<\/em>).<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Discovering Flame Analytics<\/h2>\r\n\r\n\r\n\r\n<p>It is time for you to start <strong>measuring what occurs in your retail store<\/strong> and how you clients behave when they visit you place. Choose Flame analytics solution for Retail sector and <strong>optimize your business and marketing strategies<\/strong> according to collected and <strong>precise data<\/strong>. You will be able to <a href=\"https:\/\/flameanalytics.com\/en\/connect\/\" target=\"_blank\" rel=\"noreferrer noopener\">understand your customers needs and preferences<\/a>, and predict trends and patters.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-col-ffffff-color has-col-00-b-2-e-3-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/flameanalytics.com\/en\/flame-solution-for-retail-sector\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Flame Analytics for Retail<\/a><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s interview we talk about the retail sector with Julia Wolf, Textile Group Director at Carrefour, a professional with more than 20 years experience within the Fashion retail industry, working for the most relevant fashion players. Julie claims to be very optimistic about the future of offline retail stores. However, she believes that a reinvention of the current business model is necessary to help physical stores maintain their position against online stores in relation to the retail experience offered to customers. Do you want to know more about Julie&#8217;s opinions on retail sector, new technologies and the future of those physical stores? Keep reading this interview and feel free to share your opinions with us!<\/p>\n","protected":false},"author":1,"featured_media":44878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[607,624],"tags":[473],"class_list":["post-44875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-retail-interviews","tag-interview"],"acf":[],"_links":{"self":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/44875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/comments?post=44875"}],"version-history":[{"count":1,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/44875\/revisions"}],"predecessor-version":[{"id":89236,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/44875\/revisions\/89236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/media\/44878"}],"wp:attachment":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/media?parent=44875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/categories?post=44875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/tags?post=44875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}