{"id":25913,"date":"2020-11-16T02:22:38","date_gmt":"2020-11-16T01:22:38","guid":{"rendered":"https:\/\/flameanalytics.com\/\/?p=25913\/"},"modified":"2026-03-24T17:49:17","modified_gmt":"2026-03-24T16:49:17","slug":"10-tiktok-strategies-for-retail","status":"publish","type":"post","link":"https:\/\/flameanalytics.com\/en\/10-tiktok-strategies-for-retail\/","title":{"rendered":"10 TikTok Strategies for Retail"},"content":{"rendered":"\n

Are you thinking of adding TikTok<\/strong> into your digital marketing channels? Then read on to learn how to best position your retail brand on the app. <\/p>\n\n\n\n\n\n\n\n

Thinking of using TikTok for your retail brand? With over 2 billion users in over 150\ncountries, if your brand’s customers are under 50 you should be on TikTok right\nnow. According to Statistica<\/a>, 62 percent of TikTok users are\nunder 30, and 30 percent of users fall between 30 and 50. This means that your\npotential audience on TikTok may be larger than first expected.<\/p>\n\n\n\n

Ways Your Retail Brand Can Make\nthe Most of TikTok<\/h3>\n\n\n\n

TikTok is growing exponentially, with about 100 million monthly active U.S. users, a number that has increased by nearly 800% percent since January 2018<\/a>. This means that everyday there is a larger audience for retail brands to get in front of. However, brands cannot post just any content and expect their videos to get exposure. The marketing strategies<\/strong> below will help your retail brand tap into TikTok\u2019s huge brand awareness rewards, with very little investment. <\/p>\n\n\n\n

1. Understand the Algorithm<\/strong><\/p>\n\n\n\n

If you are a retail brand looking to market on TikTok, chances are you want to get as many users to interact with your content as possible. <\/p>\n\n\n\n

Factors of the TikTok algorithm such as user\ninteractions, the hashtags or music you use, and even location can play a huge\npart in how many people engage with your content. Above all, the goal of any\nTikTok campaign should be to be to provide value and enjoyment for your target\naudience. <\/p>\n\n\n\n

By following TikTok marketing strategies like\nwhat is included below, your content will be more likely to grab audience\nattention and even go viral. <\/p>\n\n\n\n

2. Format Content For the Platform<\/strong><\/p>\n\n\n\n

By formatting your content for TikTok, you\nwill ensure that viewers will see your videos exactly as you want them to be\nseen. <\/p>\n\n\n\n

The first element to consider is\nlength. Your content should be between 15 and 60\nseconds long, and vertically oriented, unlike the TikTok below. Also, it may be\nworthwhile to explore third party apps to create content with elements that are\nunavailable in TikTok\u2019s native recorder. <\/p>\n\n\n\n

3. Post Relevant Content Often<\/strong><\/p>\n\n\n\n

Publishing content that is current, relevant,\nand creative is the winning formula for TikTok. <\/p>\n\n\n\n

You should try to capture the attention of\nyour audience without coming off like you are making a sales pitch. <\/p>\n\n\n\n

Also, it is important to recognize that your\nbrand does not need to participate in every hashtag or wacky trend. Videos that\nshow off your products, customers, or employees will always come across as more\nauthentic than copying viral videos from two months ago.<\/p>\n\n\n\n

4. Collaborate with Influencers<\/strong><\/p>\n\n\n\n

One of the keys to success on TikTok is\npartnering with influencers whose videos will resonate with your target\naudience. <\/p>\n\n\n\n

You can determine whether an influencer is likely to resonate with your audience by understanding the general demographics of their followers, including their age and geographies where they are located.<\/p>\n\n\n\n

As with any influencer marketing<\/strong>, this allows brands to get in front of people who are likely to be interested in their products. A great example of this is how the clothing brand Lulus partners with influencers to provide clothing hauls, \u2018outfit of the days\u2019, or wardrobe hacks using their products and hashtags. <\/p>\n\n\n\n

5. Comment Comment Comment<\/strong><\/p>\n\n\n\n

Comments are more valuable than ever on\nTikTok. The app emphasizes this with its video reply feature, which allows\nbrands to highlight their existing comments as a new video. <\/p>\n\n\n\n

Engaging with other creators’ content should\nbe a priority for brands because it increases the likelihood that your favorite\nbrand or influencer will use your comment as the topic of their next video. <\/p>\n\n\n\n

You should also encourage brand loyalty by\nsharing the comments from fans of your posts!<\/p>\n\n\n\n

6. Use Trending Hashtags and Sounds<\/strong><\/p>\n\n\n\n

TikTok has a huge trend culture and the best\nperforming TikToks are often ones that utilize popular hashtags or sounds. <\/p>\n\n\n\n

There are several ways to find trending topics\nyou can target through your content. The easiest way is to check out TikTok\u2019s\nDiscovery page, where TikTok shows all the trending hashtags according to your\nlocation and popular videos by category. <\/p>\n\n\n\n

7. Cross Promote Your Content<\/strong><\/p>\n\n\n\n

Brands who\u2019ve successfully created a presence on TikTok have made sure to cross promote their content on other platforms, such as Instagram<\/strong>. This will drive awareness of your brand\u2019s TikTok accounts, boost performance and promote \u201csurround sound marketing<\/a>,\u201d meaning your marketing messages will be in different media formats, but work synergistically.<\/p>\n\n\n\n

8. Create a Hashtag Challenge<\/strong><\/p>\n\n\n\n

A hashtag challenge is when a brand encourages\nusers to create content based on a certain topic or task, and tag them using a\nspecific hashtag.<\/p>\n\n\n\n

Challenges on TikTok are circulated through\nthe use of hashtags because hashtags allow content to be more easily shared and\ndiscovered. The popular U.S. clothing brand, Aerie, actually launched its\npresence on TikTok via the #AerieRealPositivity challenge. <\/p>\n\n\n\n

This encouraged users to show things they are\ngrateful for during quarantine, and allowed branded content from famous\nTikTokers such as Charli D\u2019Amelio to drive traction to the brand. Within a\nweek, the campaign had 1.3 billion views, and Aerie\u2019s TikTok account grew from zero followers to 15,000<\/a>. <\/p>\n\n\n\n

9. Track Your Results<\/strong><\/p>\n\n\n\n

It is essential for brands to use TikTok\nanalytics to guide their content strategy. <\/p>\n\n\n\n

TikTok offers an in-app analytics tool\navailable to TikTok Pro accounts, which allows retailers to measure audience\nand performance insights. <\/p>\n\n\n\n

Switching to a TikTok Pro account is as simple as toggling the option on in your Account Settings. Once started, TikTok Pro can inform everything from traffic source types, to audience insights<\/strong>, to the performance of your current content. <\/p>\n\n\n\n

10. Invest in TikTok Advertising<\/strong><\/p>\n\n\n\n

TikTok ads have become an integral part of paid\nadvertising<\/a> budgets for many companies.<\/p>\n\n\n\n

There are several ad types to explore such as\nin-feed ads, topview, or brand takeovers. For example, Adobe Lightroom used\nin-feed ads to promote their Lightroom app. This ad structure includes a \u201cSponsored\u201d\nlabel, and call-to-action button. <\/p>\n\n\n\n

Your retail brand should invest time into\ntesting which advertising type will best appeal for your target audience!<\/p>\n\n\n\n

In Conclusion<\/h3>\n\n\n\n

With a little bit of creativity and a lot of\nstrategy, TikTok offers substantial marketing opportunities for retail brands.\nIn being an early adopter of TikTok for retail, your brand has the potential to\nsurpass your competitors by building a strategic presence before the platform\nbecomes oversaturated. <\/p>\n\n\n\n

So with that, we encourage you to download the\napp, begin creating a community around your retail brand, and use TikTok as a\nplatform to not only tap into new audiences, but also diversity your digital\nmarketing mix.<\/p>\n\n\n\n

About the author<\/strong><\/p>\n\n\n\n

Samantha Ridgway is a social media specialist\nat Sagapixel, a digital marketing agency<\/a>\nin Philadelphia, PA. She is passionate about the intersection of social media\nand SEO and how the two impact one another.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you thinking of adding TikTok into your digital marketing channels? Then read on to learn how to best position your retail brand on the app.<\/p>\n","protected":false},"author":1,"featured_media":25916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[563,615],"tags":[546],"class_list":["post-25913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-retail","tag-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/25913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/comments?post=25913"}],"version-history":[{"count":1,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/25913\/revisions"}],"predecessor-version":[{"id":89160,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/25913\/revisions\/89160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/media\/25916"}],"wp:attachment":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/media?parent=25913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/categories?post=25913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/tags?post=25913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}