{"id":25450,"date":"2020-08-24T02:42:27","date_gmt":"2020-08-24T01:42:27","guid":{"rendered":"https:\/\/flameanalytics.com\/\/?p=25450\/"},"modified":"2026-03-24T17:49:18","modified_gmt":"2026-03-24T16:49:18","slug":"essential-retail-sales-tips-to-turn-browsers-into-buyers","status":"publish","type":"post","link":"https:\/\/flameanalytics.com\/en\/essential-retail-sales-tips-to-turn-browsers-into-buyers\/","title":{"rendered":"Essential Retail Sales Tips To Turn Browsers Into Buyers"},"content":{"rendered":"\n

If you\u2019re working in retail then it\u2019s likely you\u2019ve had a whole range of experiences with customers from the enthusiastic sale to the full on hostile. But you can\u2019t put your finger on what goes wrong when you see the customer walk out the door? It takes time to learn the subtle arts of reading non-verbal cues, but with practice you can begin to read people in an instant and know exactly when to push for a sale. This article takes you from first impressions to cashing up and will turn you into a retail sale machine.<\/p>\n\n\n\n\n\n\n\n

Making Customers Feel\nComfortable<\/strong><\/p>\n\n\n\n

People like to hang on to their cash – that\u2019s a certainty in life. So when you\u2019re seeking to make a sale you\u2019re trying to overcome this instinct. In order for customers to be purchasing in a retail<\/a> environment, the first thing you need to do is let them feel comfortable, earn their trust and keep them from getting defensive. In 2020, that\u2019s harder than ever due to Covid-19\u2019s spread across the globe – people are less comfortable in the public sphere. Ensure customers feel safe in your store by designing a physical layout that emphasises the space, and communication about your health and safety measures. These can involve both signage in store as well as missives from your social media. Once you have people feeling comfortable, the space for a sale is opened.<\/p>\n\n\n\n

The First Big Mistake<\/strong><\/p>\n\n\n\n

Before we begin to understand how to disarm customers within moments of them entering the store and get them on the road to buying we need to understand what not<\/em> to do. Too frequently, overzealous salespeople alienate their customers in the first few seconds of an encounter. As we\u2019ve said above, the priority is to make a customer feel safe and comfortable in your store. That\u2019ll ensure they stick around and you can begin to apply your advanced selling tactics. What you don\u2019t<\/em> want is to see them do an about turn back onto the street.<\/p>\n\n\n\n

The first big mistake is to seem desperate. Oftentimes those working in retail are so desperate to make a sale that they launch in with an introduction and a handshake before the customer is settled in. \u201cThis invasion of personal space, at a time when a customer is still acclimatising to a new environment, can make them feel desperately uncomfortable,\u201d says Keith Neville, business writer at Academized and Eliteassignmenthelp. \u201cOur top tip to start a sale off right is to give them space – welcome customers with a simple \u201cgood morning\u201d or \u201cgood afternoon\u201d and let them settle in.\u201d<\/p>\n\n\n\n

Active Listening<\/strong><\/p>\n\n\n\n

Once a customer is comfortable in your store,\nyou can start employing some sales tactics. The first skill to learn is the\npractice of active listening. Active listening takes time to learn and it means\novercoming some very natural impulses. But ultimately it will show customers\nthat you\u2019re engaging with them on an authentic level, building trust and\nultimately allowing them to open their wallets. <\/p>\n\n\n\n

Amelia McGraw, retail expert at Essay Services and UK Writings explains that \u201cyou use your whole body in active listening, open your stance and nod to indicate that you\u2019re taking everything in. Don\u2019t latch on to any single statement – listen patiently until you can respond genuinely to the customers concerns.\u201d<\/p>\n\n\n\n

Body Language<\/strong><\/p>\n\n\n\n

As well as active listening, which encourages\na relationship of trust to be built with the customer, body language can be\nvery important on both sides. Reading a customer\u2019s body language can tell you\nwhether or not you should be investing your time in them. If they\u2019re not making\neye contact, you can be pretty sure they\u2019re not interested. This is when \u201cLet\nme know if I can help with anything else\u201d can enter your vocabulary.<\/p>\n\n\n\n

If the customer seems interested, and eye\ncontact and hand gestures are telling you that, begin mirroring their body language.\nThis creates an instant connection that no human can ignore. Matching a\ncustomer\u2019s body language at the beginning of an interaction will get them\nonside, make them more likely to trust you and ultimately more likely to make a\npurchase.<\/p>\n\n\n\n

Closing Time<\/strong><\/p>\n\n\n\n

Customers can sometimes seem like a different\nbreed entirely, but with time and a little patience you can teach yourself to\nunderstand these non-verbal cues that reveal a whole new language of sales.\nDon\u2019t rush into an interaction with a customer but once they\u2019ve settled in\nyou\u2019ll have the tools to sell, sell, sell!<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re working in retail then it\u2019s likely you\u2019ve had a whole range of experiences with customers from the enthusiastic sale to the full on hostile. But you can\u2019t put your finger on what goes wrong when you see the customer walk out the door? It takes time to learn the subtle arts of reading non-verbal cues, but with practice you can begin to read people in an instant and know exactly when to push for a sale. This article takes you from first impressions to cashing up and will turn you into a retail sale machine.<\/p>\n","protected":false},"author":1,"featured_media":25489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[563,615],"tags":[546],"class_list":["post-25450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-retail","tag-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/25450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/comments?post=25450"}],"version-history":[{"count":1,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/25450\/revisions"}],"predecessor-version":[{"id":89158,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/25450\/revisions\/89158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/media\/25489"}],"wp:attachment":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/media?parent=25450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/categories?post=25450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/tags?post=25450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}