{"id":16303,"date":"2020-02-03T09:20:47","date_gmt":"2020-02-03T08:20:47","guid":{"rendered":"http:\/\/demolucia.eurolab.es\/?p=16303\/"},"modified":"2026-03-24T13:17:01","modified_gmt":"2026-03-24T12:17:01","slug":"cuatro-caminos-a-personalized-and-customized-experience","status":"publish","type":"post","link":"https:\/\/flameanalytics.com\/en\/cuatro-caminos-a-personalized-and-customized-experience\/","title":{"rendered":"Cuatro Caminos: A personalized and customized experience"},"content":{"rendered":"<p><b><\/b>Cuatro Caminos has had Flame&#8217;s <strong>big data<\/strong> and <strong>analytical marketing<\/strong> and <strong>intelligence solution<\/strong> that it has implemented in its shopping center in A Coru\u00f1a. With this project, Cuatro Caminos sets in motion a <strong>digital transformation<\/strong> strategy with a <strong>data driven approach<\/strong> with which it seeks to improve the <strong>customer visit experience<\/strong> by interacting with them in a personalized way.<br \/>\n<!--more--><\/p>\n<p>Under the maxim that<strong> each consumer is unique<\/strong>, Cuatro Caminos has opted for <strong><a href=\"https:\/\/flameanalytics.com\/en\/omnichannel-marketing\/\">omnichannel<\/a>\u00a0<\/strong>and the latest technological innovations in order to personalize the shopping and leisure experience of its customers.<\/p>\n<p>Thanks to Flame, Cuatro Caminos is able to <strong>analyze and process the data<\/strong> obtained from its customers, generate <strong>hypersegmented profiles<\/strong> and communicate with them in real time to send them exclusively information adapted to their tastes.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16298\" src=\"https:\/\/flameanalytics.com\/wp-content\/uploads\/2019\/10\/cc-cuatro-caminos.jpg\" alt=\"\" width=\"1125\" height=\"800\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuatro Caminos has had Flame&#8217;s big data and analytical marketing and intelligence solution that it has implemented in its shopping center in A Coru\u00f1a. With this project, Cuatro Caminos sets in motion a digital transformation strategy with a data driven approach with which it seeks to improve the customer visit experience by interacting with them in a personalized way.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[605,619],"tags":[474],"class_list":["post-16303","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-shopping-malls-case-studies","tag-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/16303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/comments?post=16303"}],"version-history":[{"count":1,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/16303\/revisions"}],"predecessor-version":[{"id":89141,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/posts\/16303\/revisions\/89141"}],"wp:attachment":[{"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/media?parent=16303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/categories?post=16303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flameanalytics.com\/en\/wp-json\/wp\/v2\/tags?post=16303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}