Modern technology has revolutionized our lives the way we knew it. Whether it be a hospital or a shopping mall, today everything is well-equipped with technological tools that are playing their part in making our lifestyle fit to the modern standards.
Therefore, when one chooses to do shopping in a mall, he/she prefers to have everything that they need under one roof. Besides, shops for clothing, bags, shoes, cosmetics, cookware, and home decor one can find a play area, food court, entertainment activities, departmental stores, money exchange options, etc. These features have made shopping malls beyond recognition.
A good shopping mall has not only shops for bags, shoes, clothes but also shops for grocery, furnishing, makeup, and all the basic needs of daily routine. In structural aspect shopping mall is considered to have a large building that should have wide corridors, lifts, and escalators to have access to all floors and shops. However, since the competition is on the rise, every mall is working to introduce innovative entertainment and facilities to ease the shoppers to provide a seamless and fun-filled shopping experience.
Here is what one should look for in the best shopping mall
Parking Facility
An amazing shopping mall should include enough parking space so that shoppers can park their vehicles with ease and convenience. Not only good parking but also good security in parking facility is also very important. Assurance of parked vehicle security allows shoppers to shop with peace of mind without any hustle and inconvenience.
Clean Food Court
A shopping mall is not just a place to enable one to shop. Additionally, it is a spot where you can dine out with your family and friends. A food court is a place in a shopping mall where people can find numerous restaurants, refreshments corners, and cuisines. Food courts should be clean and have fresh food for shoppers so that there is no problem with health issues.
The food court should be big enough to accommodate almost all people like it’s bigger the better. Some shopping malls also have international food chains in their food court, and this is not the only attraction for shoppers but also for people who are looking for great taste and new experiences. Apart from that, the self-service facility of the ordering of food of your own choice is also one good option that people prefer to go for. For an instance, Subway allows you to make food items of your own choice and taste that is more like fun and satisfaction for foodies.
Building structures
The unique architecture is an utmost fascination. Such building structures always attract people and tourists. When the mall’s building has a unique structure, it will stand out among others and will compel people to visit it and see its interior. Some malls have built on floor levels; some have separate buildings for different sections like that of residential apartments. Generally, it has been seen that people prefer to go for attractive building structures comprising of marvelous virtual reality and digital signage experience which again is subjected to a technological revolution.
Entertainment
Let’s talk about the entertainment section of the shopping mall. It is one of the most advanced, crowded places in the mall where every age group person can be seen. Children, teens, adults, and also old people can be in the mall. The entertainment area of the mall covers movie theatre, playland, fun factory, VR adventures. The fun factory is a newly introduced section in the shopping malls where every age group can enjoy their time; it includes different indoor swing options. Likewise, VR adventures are also newly introduced technology. The main reason people check-in to malls is to experience entertainment by watching their latest favourite movies in the cinema. While mothers are busy shopping, their kids can play safely in the playland.
Local and International Brand
The most important reason for building a shopping mall has good stores for clothing, bags, shoes, home items, jewellery, and makeup that will make your 1 door wardrobe look beautiful. Good shopping mall should have all type of stores that includes local brands as well as international brands. The quality level of products and customer services plays an important role in building the mall’s reputation and popularity among the masses.
Local brand shops are often preferred by shoppers who want to shop economically, so a shopping mall is a good place for that audience to enjoy and shop as per their budget. Also, international brands always attract people for obvious reasons. Shoppers who always seek variety and quality have a lot of options at hand in this way. A huge selection of stores ensures people to shop from a wide range of products ranging from cheap to luxurious products. The more brands malls have the more crowd it is going to attract.
Key factors for the best shopping mall
The shopping experience that one wants varies from person to person however, the above-mentioned factors are the only constants that ensure the success and popularity of a shopping place.
Get the most from your shopping mall
Once you have made all those changes to create the best version of your shopping mall, you will need to collect and analyze data about your new actions and strategies to check if they are converting into good results or if they need some new changes. To do that you will need to invest on technological solutions that help you collect, analyze and manage all this data about what’s happening into your mall and with your customers, in order to create the best strategies.
Does this look interesting for you? At Flame analytics, we offer a complete analytical tool that would help you get and understand all this data and create interesting and successful campaigns for your customers. It’s time to get the best results from your mall!
