If you work in the retail or shopping mall sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your retail outlets.
You’ll discover, for example, how to optimize your business location, enhance your storefront, arrange products for increased sales, and improve your conversion data. We delve into the importance of lighting, decoration, pricing strategy, customer service, and more.
In this blog section, you’ll also find news about technology: big data, artificial intelligence, digital transformation, and all the technological innovations affecting the retail and shopping mall sector. We share insights into the benefits of incorporating technology into your business, such as the advantages of measuring foot traffic in your physical spaces or understanding the customer journey.
At Flame, we strongly believe that measurement is the key to improvement because knowing whether what you’re doing is right, wrong, or can be improved is crucial. In-store analytics is already a reality accessible to all retailers. Don’t fall behind—start measuring and improving with Flame Analytics. Don’t miss out on this and other retail tips!
How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Analytics in Retail. Going to market with a smarter approach
The retail sector has seen considerable change in this uncertain economy. Highly informed and more demanding customers are challenging retailers to consider new ways of tapping into their data to answer the “crunchy questions” that can hold the key to improving performance. As the questions become more complicated to answer, …
Trend Watch: Bringing The Mobile Retailing Experience In-Store With Beacon Technology
Bringing The Mobile Retailing Experience In-Store With Beacon Technology. A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have implemented devices equipped with Bluetooth Low Energy (BLE) technology, more commonly known as beacons, …
5 problems retailers must fix in 2014
5 problems retailers must fix in 2014 5 problems… Amid aggressive discounting, little foot traffic, a shorter holiday season and severe weather, the end of 2013 was disappointing for retailers. Now with barely any time to catch its breath, the industry is bracing for even larger sea changes, such as mounting privacy …
“Relationships are built only in one way: face to face. That is human nature like and so must be the retail “
“The secret to success is to anticipate customer needs, to know what they needs even before they know”. They call him the father of the Apple Stores , who created the concept of those iconic stores that people like so much. We recovered an interview that the Harvard Business Review …
Adapt or die. New Trends. Omnichannel retailing is comming
Omnichannel retailing. Customers nowadays want everything. On one hand, they want the advantages of the digital world: more variety of products, more information, have opinions of others … But on the other hand, they want the advantages of the traditional one: the personal service given in a shop, being capable of …
Rakuten expects global retail trends in 2014
Rakuten expects global retail trends in 2014. If you haven’t heard of Rakuten, you should change that. It’s a big e-commerce company in Japan with global ambitions. It describes itself as “the world’s third largest e-commerce marketplace,” presumably after Alibaba and eBay.
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The news “heat maps, the latest in marketing to meet your customers’ triumphs in social networks
The news heat maps, the latest in marketing to meet your customers triumphs in social networks. Last week we published on the web www.solomarketing.es and on www.mktfan.com the news heat maps, a story about the importance of knowing the consumer in the world of Marketing and how heat maps are …
Heat maps, the latest for your customers
Heat maps, the latest for your customers. As well known to those skilled in Marketing, today , know well the user has become one of the top when it comes to loyalty and retain customers. Something increasingly important for companies that have to excel in a very competitive landscape. And …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
