If you work in the retail or shopping mall sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your retail outlets.
You’ll discover, for example, how to optimize your business location, enhance your storefront, arrange products for increased sales, and improve your conversion data. We delve into the importance of lighting, decoration, pricing strategy, customer service, and more.
In this blog section, you’ll also find news about technology: big data, artificial intelligence, digital transformation, and all the technological innovations affecting the retail and shopping mall sector. We share insights into the benefits of incorporating technology into your business, such as the advantages of measuring foot traffic in your physical spaces or understanding the customer journey.
At Flame, we strongly believe that measurement is the key to improvement because knowing whether what you’re doing is right, wrong, or can be improved is crucial. In-store analytics is already a reality accessible to all retailers. Don’t fall behind—start measuring and improving with Flame Analytics. Don’t miss out on this and other retail tips!
Happy Holidays from Flame: Reflecting on an Incredible 2024
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Treat the client in a personal and coherent way, in all channels: Retail´s challenge
We read in this post that the physical store has a lot of life ahead as long as it is guided by an omnichannel strategy. Treating consumers in a coherent and harmonized way in all channels is, without a doubt, the new challenge of retail.
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How you can market your business online
Setting up your own business online can be great fun. By fulfilling your dream, you get to learn about yourself and how you can effectively run a business. Now you’re ready to trade and get your first customers purchasing your product or service – what do you do next?
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Customization comes to Zara and Retail experts give their opinion about this initiative
Customization comes to Zara and Retail experts give their opinion about this initiative. For some: a good idea… For others: it is late and it is not original… In what retail experts do agree is that, nowadays, being unique and different is necessary to add value, improve purchase experience and …
Supermarkets´ tricks: cold and hot areas
Psychologist M. Ángeles Molina says (and we agree) that “our behavior as consumers in supermarkets is studied by experts in marketing and psychology.” And this is so because the conclusions are translated into patterns that help supermarkets to organize better and to dispose their products. Read this new post about …
Hotel marketing, increasingly personalized thanks to technology
The future of marketing in the hotel sector no doubt involves personalization. In addition, other challenges would have to be added, such as the competitiveness of the sector, digitalization, consumer hyperconnectivity, technological expectations and the extraction of Big Data data in order to know the customer.
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How to sell more and better on sales
We are in times of sales and is, without a doubt, the best time to sell more in our businesses. Of course, lower prices should not in any way lower the quality of our products or our customer service. Price reductions do not amount to rebates in quality. Today we …
Omnichannel Marketing Agencies. Accompanying your clients in the digital transformation.
The objective of any marketing agency is to give its clients the best service. However, the current scenario is very different from a couple of years ago. Customers today have been digitized and are OMNICHANNEL: they interact with different channels depending on the moment or the device they are using. …
Martech Tools, Physical Context and Omnicanality
When we hear about Martech, unfortunately it is always associated with the online world. We always (myself included) use the “digital marketing” term, let’s say, inadequately. We must get used to the idea of using digital stuff regardless of the channel or even the venue. Just think that you could …
How to face the summer at your point of sale
Should we closed a few days for rest?, Should we change the schedules?, Should we lower the prices? … Surely in summer many doubts arise with respect to the management of your point of sale. And, July, August and September are the classic months of the holidays, but they are …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
