If you work in the retail or shopping mall sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your retail outlets.
You’ll discover, for example, how to optimize your business location, enhance your storefront, arrange products for increased sales, and improve your conversion data. We delve into the importance of lighting, decoration, pricing strategy, customer service, and more.
In this blog section, you’ll also find news about technology: big data, artificial intelligence, digital transformation, and all the technological innovations affecting the retail and shopping mall sector. We share insights into the benefits of incorporating technology into your business, such as the advantages of measuring foot traffic in your physical spaces or understanding the customer journey.
At Flame, we strongly believe that measurement is the key to improvement because knowing whether what you’re doing is right, wrong, or can be improved is crucial. In-store analytics is already a reality accessible to all retailers. Don’t fall behind—start measuring and improving with Flame Analytics. Don’t miss out on this and other retail tips!
How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Hotel marketing, increasingly personalized thanks to technology
The future of marketing in the hotel sector no doubt involves personalization. In addition, other challenges would have to be added, such as the competitiveness of the sector, digitalization, consumer hyperconnectivity, technological expectations and the extraction of Big Data data in order to know the customer.
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How to sell more and better on sales
We are in times of sales and is, without a doubt, the best time to sell more in our businesses. Of course, lower prices should not in any way lower the quality of our products or our customer service. Price reductions do not amount to rebates in quality. Today we …
Omnichannel Marketing Agencies. Accompanying your clients in the digital transformation.
The objective of any marketing agency is to give its clients the best service. However, the current scenario is very different from a couple of years ago. Customers today have been digitized and are OMNICHANNEL: they interact with different channels depending on the moment or the device they are using. …
Martech Tools, Physical Context and Omnicanality
When we hear about Martech, unfortunately it is always associated with the online world. We always (myself included) use the “digital marketing” term, let’s say, inadequately. We must get used to the idea of using digital stuff regardless of the channel or even the venue. Just think that you could …
How to face the summer at your point of sale
Should we closed a few days for rest?, Should we change the schedules?, Should we lower the prices? … Surely in summer many doubts arise with respect to the management of your point of sale. And, July, August and September are the classic months of the holidays, but they are …
5 ideas to take advantage of the database of your Social Wifi
Do you have a database obtained from your company’s Social WiFi but do not know how to use it? Well you should know that these data are pure gold and you can get a lot of thanks to them. Discover in this post how you can take advantage of WiFi …
Hyper-Relevance, the Key to Winning the Digital Consumer
Hyper-Relevance, the Key to Winning the Digital Consumer. The digital consumer has come of age and expects a rich palette of retail experiences that provide ever-increasing value and convenience both in-store and out. Today, Cisco (NASDAQ: CSCO) released survey findings from 1,240 retail consumers in the U.S. and U.K. that …
Heat maps, the best tool to know how customers behave in your store
Heat maps, the best tool to know how customers behave in your store. “Knowing your customers habits is the key to offer proper products and services for your customers, who are becoming increasingly demanding”. “Getting this data is really interesting for retailers, who can improve their strategy and design their …
Trend Watch: Bringing The Mobile Retailing Experience In-Store
Bringing The Mobile Retailing Experience In-Store With Beacon Technology. A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have implemented devices equipped with Bluetooth Low Energy (BLE) technology, more commonly known as …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
