If you work in the retail or shopping mall sector, you’ll love this section of the Flame Analytics blog. Here, you’ll find the best tips to maximize the performance of your retail outlets.
You’ll discover, for example, how to optimize your business location, enhance your storefront, arrange products for increased sales, and improve your conversion data. We delve into the importance of lighting, decoration, pricing strategy, customer service, and more.
In this blog section, you’ll also find news about technology: big data, artificial intelligence, digital transformation, and all the technological innovations affecting the retail and shopping mall sector. We share insights into the benefits of incorporating technology into your business, such as the advantages of measuring foot traffic in your physical spaces or understanding the customer journey.
At Flame, we strongly believe that measurement is the key to improvement because knowing whether what you’re doing is right, wrong, or can be improved is crucial. In-store analytics is already a reality accessible to all retailers. Don’t fall behind—start measuring and improving with Flame Analytics. Don’t miss out on this and other retail tips!
How to Measure the Impact of Your Holiday Campaigns Using Advanced Analytics
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Offline customer behavior also counts
Many retailers are taking advantage of the benefits of online behavioral targeting. In a nutshell, behavioral targeting is the method that leverages web user navigation and shopping information to activate relevant and personalized messages. That means that, if used in a suitable way, you no longer need to impact all …
The future mall: “A place to do things, not to buy things”
What will the mall of the future be like? Will it disappear?… We want to share with you this post written by Laureano Turienzo in which he analyzes this format. In front of those who believe that the mall is hanging by a thread, the author of the article believes …
8 Tips to Be Successful in HR Career in Large Businesses
The HR career is one of the most stable and with the best market. This is a key sector for companies that always need competent professionals capable of performing their duties with efficiency and precision in the department. In order to succeed in the area of human resources, it is …
Treat the client in a personal and coherent way, in all channels: Retail´s challenge
We read in this post that the physical store has a lot of life ahead as long as it is guided by an omnichannel strategy. Treating consumers in a coherent and harmonized way in all channels is, without a doubt, the new challenge of retail.
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How you can market your business online
Setting up your own business online can be great fun. By fulfilling your dream, you get to learn about yourself and how you can effectively run a business. Now you’re ready to trade and get your first customers purchasing your product or service – what do you do next?
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Customization comes to Zara and Retail experts give their opinion about this initiative
Customization comes to Zara and Retail experts give their opinion about this initiative. For some: a good idea… For others: it is late and it is not original… In what retail experts do agree is that, nowadays, being unique and different is necessary to add value, improve purchase experience and …
Supermarkets´ tricks: cold and hot areas
Psychologist M. Ángeles Molina says (and we agree) that “our behavior as consumers in supermarkets is studied by experts in marketing and psychology.” And this is so because the conclusions are translated into patterns that help supermarkets to organize better and to dispose their products. Read this new post about …
Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
