Tips

The hotel sector is increasingly adapting to consumer demands and transforming its offer to meet their needs. Creating unique experiences is the way to stand out and differentiate yourself from the competition, and this is achieved thanks to innovation and technology, key factors in creating a unique customer experience.

Restaurant marketing has become much more demanding in recent years. Those responsible for gastronomic marketing, promotions and attracting new customers in restaurants face challenges as difficult as interesting. Clients now have a great variety of possible options, and restaurants must compete for customer attention.

When we hear the term big data, we most likely think of huge volume of data that is available today. It is created by marketing and ecommerce systems, IoT devices, and business applications that produce detailed information about business activities and transactions. These are only a few examples of how …

Marketing is all about appealing to your target audience or potential customers. Whether done digitally or offline, marketing requires the analytics to know all it can say about its audience to succeed. Digital marketing has been increasing in popularity over the years and, for many businesses, has become their most …

As technology continues to evolve, so does the marketing landscape. Everything from how we consume content to how we purchase products has changed, and marketers have had to adapt their strategies to keep up. The tools and techniques that were effective a few years ago may not be as useful …

What is hotel marketing and why is it important? Marketing for hotels is the best solution to differentiate yourself from your competitors. These are various marketing strategies and techniques used by hotels to promote their business, establish themselves in the market and make a positive impression on guests. In short, …

Your company has created a competitive item. It’s one of the most effective on the market. You’ve also taught your sales team to market it in the best method. Customers do purchase. But what happens next? Do your customers understand how to utilize it to its highest potential to gain …

Every company struggles to obtain new buyers and spends substantial sums on customer acquisition. Then the main aim is to make these clients regular ones and reimburse your expenses and increase the profitability of the business. If done right, customer retention marketing strategies can be highly efficient at this stage.

Personal development is a must for each employee within your retail business to retain them at the workplace and enable the development of soft and hard skills. In this article, we would like to explore the correlation between qualitative retail staff training and your business growth and development.