Interview
In our blog section, you’ll find a curated mix of interviews, expert tips, and corporate content designed to help organizations better understand and optimize their physical spaces.
David Ayala Brualla: “La omnicanalidad está caducada: lo importante es la relación marca-consumidor”
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Alexis Martin: “The collection of qualified data allows us optimal segmentation and more effective communication”
Do you want to know what Alexis Martin, Manager of the Intu Xanadú Shopping Center, thinks about the situation in the sector? Stay to read this interesting interview. Alexis tells us about the good progress the sector is going through, with sales figures higher than in pre-pandemic times. He stresses …
Jorge Fernández: “All retailers are focused on Data”
In this new entry in the interview section, we introduce you to Jorge Fernández Calle, Director of Customer Experience & Inbound Marketing at Mayoral. Today we speak with this professional from the retail sector about the complexities and challenges that retail faces, and we focus on how technology and data …
Javier Lebrato: “flow controls should be a must in any store”
In today’s interview we talk about the retail sector with Javier Lebrato, Regional Retail Strategy at Grupo MASMOVIL who claims to be very optimistic about the future of the sector, since “currently there is a rate of evolution that will create many improvements and novelties in the short term ». …
Stefano Giorgi: “The virtue of physical stores is to offer physical contact with goods and people”
In this new interview we speak with Stefano Giorgi, Property Manager at Oriocenter. Stefano is convinced that physical stores are not going to disappear and bases his response on the fact that consumers ask for contact with the products and with the brand, what become the virtue of physical stores …
Santiago Arzola: “The mall of the future will be based on experiences and digitalization”
Today we speak with Santiago Arzola, Manager of the new Open Mall Lanzarote. Santiago offers us his opinion regarding the current situation of the sector and, in particular, its situation in the Canary Islands. He understands how the shopping center sector, despite having suffered strong setbacks in recent years, has …
Jordi Farre: «The traditional physical store model has to change»
In this new interview we speak with Jordi Farre, CEO and Founder of Pangea Retail. Jordi defends the permanence of the physical store as a means through which companies create connections and generate reactions with customers, after all, “human beings are gregarious animals that need physical connection“. The CEO of …
Ainhoa Oyarbide: «Avoiding customer effort and generating positive sensations is key for them to return»
We interviewed Ainhoa Oyarbide Mendieta, Brand and Communication Director at Eroski. Don’t miss this opportunity of learning a little more about the current situation of the retail sector and what Ainhoa expects for the future.
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Nina Kavaliova: «Technological innovation is linked to improving the customer experience»
Today we speak with Nina Kavaliova, Shopping Center Manager of the Diagonal Mar Shopping Center. Nina has a very positive vision for the future of this sector, in which offering a perfect customer experience that meets consumer expectations is essential, and for what technology means a great ally. Do you …
Manuel Molina: «Digital Transformation is a priority for the sector»
We speak today with Manuel Molina, General Manager at Paradisus Princesa del Mar Resort & Spa. Manuel encourages us to be optimistic about the future of the sector and focuses on digital transformation to anticipate the expectations of tourists. Don’t miss this interview.
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Martin Macwhinnie: «We use technology to collate and analyse sales data from retailers»
Martin Macwhinnie is the Center Manager of Grand Arcade in Cambridge, UK. Today we are interviewing him to share his thoughts about the situation of the sector.
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