Agnieszka Mielcarz: “Data enables better communication with the customer”
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
Offline customer behavior also counts
Many retailers are taking advantage of the benefits of online behavioral targeting. In a nutshell, behavioral targeting is the method that leverages web user navigation and shopping information to activate relevant and personalized messages. That means that, if used in a suitable way, you no longer need to impact all …
The future mall: “A place to do things, not to buy things”
What will the mall of the future be like? Will it disappear?… We want to share with you this post written by Laureano Turienzo in which he analyzes this format. In front of those who believe that the mall is hanging by a thread, the author of the article believes …
Flame in Vezta & Co: Wifi analytics and Wifi Marketing help you sell more
Our marketing manager, Lucía González, has written a post in Vezta & Co ´s blog about wifi analytics and wifi marketing and how these both tools will help you to build loyalty and generate more engagement towards your brand. Find out how in this post:
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8 Tips to Be Successful in HR Career in Large Businesses
The HR career is one of the most stable and with the best market. This is a key sector for companies that always need competent professionals capable of performing their duties with efficiency and precision in the department. In order to succeed in the area of human resources, it is …
Brandon Rael: “The main attraction to go to a retail store is to interact and engage with another human being”
Today we speak with Brandon Rael, Operations and Strategy Innovations Leader. An experienced retail strategy and operations expert who operates as a senior liaison at the intersection of the business, operations, technology, digital, and marketing worlds.
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Treat the client in a personal and coherent way, in all channels: Retail´s challenge
We read in this post that the physical store has a lot of life ahead as long as it is guided by an omnichannel strategy. Treating consumers in a coherent and harmonized way in all channels is, without a doubt, the new challenge of retail.
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Astrid F. Kowlessar: “Technology rules retail!”
Today we speak with Astrid F. Kowlessar, Director of Business Strategy in Vezta & Co.
…Download free whitepapers about the world of retail, shopping malls, hotels, etc. Technological trends, good practices and much more.
In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
