As a result of continuous technological development of various social media platforms, it has become crucial for digital marketers of any advertising agency to develop such effective marketing strategies that can help to utilize social media marketing tools to the fullest. Today, many businesses prefer location based marketing as one of the most effective ways to promote their goods and services to their targeted audience within a short period of time. Read more
In addition to knowing the number of visits obtained from each of its 33 own points of sale in a given period of time, Cash Converters is able, thanks to Flame’s solution, to measure the its windows´effectiveness, customers´influx, capture rates, average times of stay and the their customers´recurrence or loyalty rates.
Have you heard the news: email is dying, computers are becoming extinct, and brick-and-mortar retail stores are dying a horrible death? Of course, the reality is way different than the predicted doomsday in the retail sector. Though e-commerce is a giant, customers prefer purchasing from a physical store. The ability to touch, feel, and see the products are the driving factors behind the success of physical retail stores. But how do you attract customers to your store? Here are a few ingenious tips and tricks to do just that. Most of these are down your nose and are often overlooked. Read more
The eAwards, awarded annually by the company eWorld (editor of the professional magazine of eCommerce and online marketing eShow Magazine) and the fair eShow, have awarded Flame analytics as the best solution for sending SMS and emailing. Read more
Our marketing manager, Lucía González, has written a post in Merchandising Metrics´ blog about retail dropout rate and how can we reduce it. Find out how in this post. Read more
«Retail these days is about the skillful blending of Probabilities and Possibilities. Probabilities are great when they are available, and still valid. But it is now more important than ever to explore and experiment with Possibilities, the new unknowns and opportunities that are always emerging». Do not miss our interview with Jeff Sward, CEO & Founding Partner of Merchandising Metrics. Read more
How will retail change next year? How will be it in 2020? What are the trends that will transform retail?
Today we speak with Michael Zakkour, VP of Digital Commerce and New Retail at Tompkins International and co-author of the book New Retail: Born in China, Going Global: How China’s Tech Giants are Changing Global Commerce. Read more