Hyper-Relevance, the Key to Winning the Digital Consumer

Hyper-Relevance, the Key to Winning the Digital Consumer. The digital consumer has come of age and expects a rich palette of retail experiences that provide ever-increasing value and convenience both in-store and out. Today, Cisco (NASDAQ: CSCO) released survey findings from 1,240 retail consumers in the U.S. and U.K. that uncover their preferences for Internet of Everything (IoE) enabled retail experiences and provides insight to help retailers capture the new digital consumer through IoE innovations fueled by mobility, video, and analytics. The research is part of a global study that when fully completed will survey 6,000 consumers in 10 countries.

 Key Highlights
  • Customers Want a Convenient, Contextually Relevant Shopping Experience
  • Digital Consumers Exhibit Strong Interest in IoE-Enabled Experiences, Creating Savings, Efficiency and Engagement

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