Heat maps, the latest for your customers. As well known to those skilled in Marketing, today , know well the user has become one of the top when it comes to loyalty and retain customers. Something increasingly important for companies that have to excel in a very competitive landscape. And if you know your customers and their tastes, he and you go out benefit.
It is therefore important to keep track of consumers and analyze information that leaves behind , knowing how to react to our products or the answer is in front of our campaigns is essential to provide a continuous dialogue and suit your needs . Currently there are processes , which allow to check the efficiency of our actions and to provide information of value to improve and focus future actions.
Flame Retail Analytics, for example, is a software that provides the time a snapshot of what is hot and cold in your business , a tool that tracks the movements of your customers and they generate heat maps which helps you to understand better : what they like , what attracts them.
Flame is a software so easy to implement because it doesn´t require a specific infrastructure. It is so simple! You only have to connect Flame to the cameras in the store. It is 100% compatible with IP cameras. Remember: It’s easy. It’s fast. And it’s up and running in minutes.
Flame is in the Cloud, so you can access from virtually any device with a browser. Furthermore, thanks to its responsive design you can log in from any mobile device. Thus, your tablet, phone or lap top becomes a real window where you can see what is happening in your business at real time.
Flame is the best way to understand your customers and your business. Through the heat maps´ technology (graphical representations of the store´s warm and cold areas) and also, with a powerful analysis tool that will allow you to exploit all the information captured through tables, graphs and reports.