Even though email marketing might seem like an old method of advertising, it is still one of the most successful advertising methods for small and big businesses. Whether you are a new startup or an established data analytics consulting company in a saturated market, email marketing can do wonders to attract new customers and keep them interested in your business. In this article, we talk about some of the best reasons that make email marketing one of the easiest and most preferred ways to advertise your business.Read more
As Coronavirus spreads around the world, countries, businesses, and services are all feeling the effects. Of course, many countries are in lockdown and quarantine, and while many big businesses should be able to cope with everything that’s going on, some industries, especially smaller businesses, are feeling the effects. To ensure your business can survive through this difficult and uncertain time, today, we’re going to explore five ways you can keep your business afloat.Read more
COVID-19 dramatically changed the face of retail for months, and the effects of the pandemic continue to be felt – even as regions begin to reopen. Before getting into how to market your store when you reopen, we should quickly address the notion of “post” COVID-19. Until a vaccine is developed, it will be difficult to predict how governments will change social distancing and public health guidelines. While inviting customers back into your business, you should continue to plan for circumstances in which the government might ask you to close up shop again.Read more
Matthew Brown, Retail Futurist & Trend Speaker, is optimistic and thinks that retail isn’t going anywhere, nor bars restaurants or cinemas. For them, Covid is going to be another shock to the system. «Many businesses won’t survive but we are also going to see a huge amount of innovation coming out of all of this».Read more
For e-commerce organizations, customer retention is the key to success. Since we don’t get to meet the customers in person, we have to find ways to boost up our digital marketing. From hiring a web design agency to working on strengthening customer care service, every bit of it contributes to boosting up customer retention. The existing customers can help you generate more revenue as compared to the new ones. Here are some strategies that are being popularly used and are known to generate the desired outcomes through customer retention.Read more
Jason McNary is Global Board Member & CEO in Americas of UNO de 50. He’s an Experienced Non-Executive Director & Nomination Committee Member, fashion and digital Global Executive and Board Member with Private Equity experience. In this post-covid situation, He’s exited about the future of retail and says that brands must change the way they reach the customer.Read more
Wizz Selvey is an experienced retail executive specialising in brand building, buying, marketing and sales development across multiple product categories, Speaker and Customer Experience expert. Today we talk with her about the future of retail in this «new normality». Although we are in the time of changes, Wizz is optimistic about the future of retail and ensures that » it’s a great opportunity for the local high street».
If you run a retail store, you would know that innovations are essential in moving the store forward, and what could be more innovative than the launching of new products? Introducing a new product into your store is tough, and getting customers to accept these products is even more difficult. We understand the great effort required to pull off a product launch and because of this, today, Arianna Lupi, Digital Marketing, SEO & SEM talks in our blog about the five reliable strategies that would ensure you have a smooth product launch in your store.
Estelle Liotard is a professional content writer with several years of experience in the marketing niche. She is a contributing writer at both Trust My Paper and Grab My Essay. Her work also appears in several other online publications. When she’s not writing about digital marketing, she enjoys collecting vintage dinnerware, thrift shopping and today she talks in our blog about digital marketing in retail.
We are happy and proud to announce that Flame is in the Martech Landscape Supergraphic 2020. Read more