Widen your knowledge about the relevant marketing trends for the hotel business.
Hotel marketing is an inevitable part of promoting the services of your hotel and attracting more visitors to it on a monthly basis. The hotel has only one chance to impress the guests with the quality of their service to make these visitors want to return one more time.
Hotel marketing trends are changing rapidly, just like marketing activities in any other industry today. The trends in the hotel business depend on the expectations and requirements of the visitors. Businesses must be ready to adjust to them quickly to retain regular guests.
We dedicated this post to the modern hotel marketing trends you need obviously to consider attracting more new visitors.
Write About Safety in Your Hotel
When people select the hotel they would like to stay at, the first important thing they consider is the level of safety. There are a lot of factors that influence safety like the country specifics, the selected district, and internal security measures like safeguards, safes, and so on. Your task is to highlight the security measures taken within your hotel through your marketing activities.
Foremost, you can dedicate a separate landing page on your hotel website to the level of safety in the district your hotel is located in and the internal security efforts. Also, you need to write more content about the safety level on your blog article and social media profiles as well. For more examples of content writing for hotels, you can check on the writing service TopWritingReviews.
Flexible Cancellations are Needed
A huge part of all hotels provides inconvenient and strict rules and policies of cancellation of the booking. Of course, there is a little percentage of dishonest people. But sometimes the plan can change promptly due to canceled flights, unpredictable situations in personal life, and many others. So when people are looking for a hotel to book, they want to have the flexible condition of cancellations.
The flexible policy of booking cancellation gives your business a competitive advantage on the market, making your hotel really attractive and outstanding from the direct competitors. So when building your marketing strategy, think of customer experience first and think of how you will promote the policy of flexible cancellations. Emphasize this benefit in your post on social media accounts, business websites, on various booking platforms like Booking Airbnb, and others.
Explore the Current Market on Hotel Businesses
To be aware of the hotel marketing trends, explore these trends. You need to research the current state of the industry and market, your direct and indirect competitors, their services, new implementations that make their hotel convenient and popular. The hotel marketing changed due to the current global situation. One of the last such situations was pandemic. The quarantine forced lots of hotels to close or decrease the prices.
Additionally, hotels implemented sanitary measures, provide distances between guests, advanced cleaning of rooms, and so on. Eventually, people prefer hotels that adjust to current circumstances, and you need to highlight your awareness in your marketing activities for sure.
Enable Customer Experience Marketing
The main purpose of implementing innovative marketing activities is to improve services and enable customer experience. All services and their improvements must not only be highlighted in your marketing plan but also turned into reality and be usable for hotel guests.
Customer experience depends on numerous factors like the furniture within rooms, the daily menu, the services, staff attitude, and so on.
The competition in the hotel business is always high, so owners have to consider all reviews of their customers and do their best to fix all the issues. Some hotels try to cover negative feedback with positive comments, but this strategy will lead your business to failure. The service must be constantly improving, not on the contrary.
User-Generated Content Matters
As you might already know, user-generated content is the content produced by your hotel guests on social media accounts. Many users of social media love taking photos and making videos of the hotels they have vacations in—room tours, beautiful and aesthetic photos, posts about the benefits of the hotels, and more.
According to the custom writing service RatedByStudents, it is important to monitor all mentions of your hotel account from your guests, repost their content and write them back in comments or direct messages. Thus, guests will feel valued as they like being noticed and promoted on your social media profiles. Both sides receive benefits from following the user-generated content approach. The quality of this content doesn’t really matter, you need to take into account all of your guests.
Video Content is in Trends
These days, text content works well but is not enough for qualitative promotion of your hotel due to the high competition. Video content is considered to be the most effective tool to promote your services among direct competitors. This trend is relevant for many business industries now. You need to convert everything you write on the blog articles and social media posts into video content.
But another challenge is to think of creative ideas to include in the videos. You can start from simple recordings with your staff to tell more about your services, history of the foundation, guests, changes, and so on. Additionally, you need to shoot a room tour for each hotel room you have to show the privileges of choosing your variant.
Social Media Influencers
Thanks to having a large online audience, some bloggers have the opportunity to live in the hotel for free in return for the promotion of your hotel on their blogs on social media. Such bloggers are called influencers, so they have a huge impact on their followers, more than you think. You need to approach the selection of influencers wisely.
Make sure they have real followers starting from 300-400K on Instagram, Facebook, or TikTok. You need to ensure that their free attendance in your hotel for several days will be justified and rewarded. Bloggers have to be proficient in creating different types of content like beautiful photos, engaging videos, and informative texts.
To sum up
Taking into account all trends we counted above, we must say that each of them must be considered in your marketing strategy. You have to provide your website and social media visitors with relevant content and actual information about your service, schedule, free rooms, and so on. Even if your hotel is in the industry for a long time, and you have numerous regular guests, you need to constantly improve your service and follow the latest trends to keep your hotel modern and attractive.
What things do attract you most of all when you select a hotel for vacation?
Max Mitchell is the latest alumnus of our content marketing department. He is very passionate about typing, creating complicated spreadsheets, and consuming an inhuman amount of caffeine. Nevertheless, he is also the creative type of individual who will always find a new perspective on topics of interest.