COVID-19 dramatically changed the face of retail for months, and the effects of the pandemic continue to be felt – even as regions begin to reopen. Before getting into how to market your store when you reopen, we should quickly address the notion of “post” COVID-19. Until a vaccine is developed, it will be difficult to predict how governments will change social distancing and public health guidelines. While inviting customers back into your business, you should continue to plan for circumstances in which the government might ask you to close up shop again.

For e-commerce organizations, customer retention is the key to success. Since we don’t get to meet the customers in person, we have to find ways to boost up our digital marketing. From hiring a web design agency to working on strengthening customer care service, every bit of it contributes to boosting up customer retention. The existing customers can help you generate more revenue as compared to the new ones. Here are some strategies that are being popularly used and are known to generate the desired outcomes through customer retention.

Estelle Liotard is a professional content writer with several years of experience in the marketing niche. She is a contributing writer at both Trust My Paper and Grab My Essay. Her work also appears in several other online publications. When she’s not writing about digital marketing, she enjoys collecting vintage dinnerware, thrift shopping and today she talks in our blog about digital marketing in retail.

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