Jeff Sward: “The best loyalty is having an emotional connection with the customer”

“Retail these days is about the skillful blending of Probabilities and Possibilities. Probabilities are great when they are available, and still valid. But it is now more important than ever to explore and experiment with Possibilities, the new unknowns and opportunities that are always emerging”. Do not miss our interview with Jeff Sward, CEO & Founding Partner of Merchandising Metrics. Read more

Flame, nominated for the eAwards Madrid 2019

Flame analytics has been nominated for the eAwards Madrid 2019, as the best SMS and email sending solution. Read more

Four trends that will transform retail in 2020

How will retail change next year? How will be it in 2020? What are the trends that will transform retail?
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Michael Zakkour: “We are in the midst of a retail renaissance, not an apocalypse”

Today we speak with Michael Zakkour, VP of Digital Commerce and New Retail at Tompkins International and co-author of the book New Retail: Born in China, Going Global: How China’s Tech Giants are Changing Global CommerceRead more

Alberto Córdoba: on & off In-Store integration

More than twenty attendees listened with great interest to the online seminar that Alberto Córdoba offered in our last webinar. In it, Lukkap´s Director, gave us the keys to take the best of the pure digital players and the best of the brick and mortar ones, so that, thanks to the advantages of both worlds, we can make the leap towards unique experiences, comprehensive and emotional to ensure the differentiation and survival of companies. This is what he told us…
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Offline customer behavior also counts

Many retailers are taking advantage of the benefits of online behavioral targeting. In a nutshell, behavioral targeting is the method that leverages web user navigation and shopping information to activate relevant and personalized messages. That means that, if used in a suitable way, you no longer need to impact all the users with the same ad like if you were shooting them with a submachine gun. Read more

mapas de calor

Convenience and Compassion, top consumer wants

Nowadays consumers are looking for convenience and a good customer service to engage with when they are in the store. Read more

The future mall: “A place to do things, not to buy things”

What will the mall of the future be like? Will it disappear?… We want to share with you this post written by Laureano Turienzo in which he analyzes this format. In front of those who believe that the mall is hanging by a thread, the author of the article believes that it has a promising future, BUT for Turienzo, in a few years, “the malls will be places of entertainment in which there will be less square meters of sale and more leisure.”

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Flame in Vezta & Co: Wifi analytics and Wifi Marketing help you sell more

Our marketing manager, Lucía González, has written a post in Vezta & Co ´s blog about wifi analytics and wifi marketing and how these both tools will help you to build loyalty and generate more engagement towards your brand. Find out how in this post: Read more

8 Tips to Be Successful in HR Career in Large Businesses

The HR career is one of the most stable and with the best market. This is a key sector for companies that always need competent professionals capable of performing their duties with efficiency and precision in the department. In order to succeed in the area of   human resources, it is important to comply with indispensable requirements. These Qualities of HR in Business Management help to develop in the area, becoming a qualified professional and able to act. This post will bring the top 8 tips to anyone who wants to succeed working in the HR business of large companies. Check out!

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