Flame Analytics is the leading BigData and AI platform that helps transform and make physical spaces smarter with its omnichannel digital marketing and analytics tools.
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Blog
5 Ways Employee Training and Engagement in Retail Will Change
/in news /by Flame analyticsShopping has been evolving in the past several years in order to accommodate the changing needs of customers. From global shipping, to online-only brands, retail has adapted in order to thrive. The pandemic has also served as a major source of influence on retail businesses, especially for brick-and-mortar brands that have had to get creative in order to retain customers and ensure their loyalty. It’s a rapidly changing world out there, so brick-and-mortar shops have to be on the lookout for emerging trends to survive in this uncertain climate.
Read more5 Smart Tips to Maximize Productivity in Your Retail Business
/in news /by Flame analyticsIn retail, much like in any other industry in the modern business world, your employees are your most valuable assets. Your goal should be to raise productivity as much as you can and maintain high productivity levels in the workplace in order to ensure customer satisfaction, boost sales and repeat business, and achieve numerous other marketing, sales, support, and expansion goals.
Read moreNicole Leinbach: “Customers are ready to shop in-person again”
/in Interviews, news /by Flame analyticsNicole Leinbach Reyhle is the Founder and Publisher of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. With a core concentration on independent retailers, small businesses, technology and how the various touchpoints of commerce influence modern merchants. Nicole is the author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill and she has been recognized within the top 10 out 100 worldwide retail thought leaders since 2015.
Read moreFrom Cool to Hot: How to Create a Heat Map for Your Shop
/in Collaborators Blog, news /by Flame analyticsWe live in an age where a thriving economy is largely based on grabbing and holding the attention of the consumer. This is a process that involves the utilization of many modern tools, strategies, and resources. Long gone are the days when a shopkeeper could rely upon charm and good salesmanship alone. Nowadays, the art of selling has become far more intricate. To truly maximize the potential of any retail venture, you need as much help as you can to understand the way your customers think and what they do when visiting your shop. There are several ways to achieve this—heat maps being a particularly clever and effective method.
Read more6 Ways to Improve Communication with Your Customers in Your Retail Store
/in Collaborators Blog, news /by Flame analytics“The effectiveness of communication is not defined by communication but by the response”– Milton Erickson. COVID-19 may have dampened the spirit of shopping for some time, but with an increasing number of people getting vaccinated, customers are slowly returning to retail stores. In the digital landscape, why do customers prefer shopping from retail stores instead of ecommerce stores?
Read moreFlame in High Style Life: “Shopping Mall Trends to Look Out For”
/in news, Press /by Flame analyticsOur marketing manager, Lucía González, has written a post for High Style Life about shopping mall trends.
Read more7 Retail Marketing Strategies to Help You Get New Customers — and Keep Existing Ones
/in news /by Flame analyticsMarketing is not as easy or straightforward as it used to be, and simply putting a sign on the street and waiting for customers won’t help your business compete with online retailers. Retail marketers need new tactics in order to get their products seen by more people, generate revenue, and keep existing customers happy. Now, instead of physical signage on the street, businesses employ digital signage that can be updated in real time. Engaging with current technologies will help your business remain relevant.
Read more5 Tips to Elevate Customer Engagement in Your Brick-and-Mortar Business
/in news /by Flame analyticsThe health crisis paired with the massive growth of e-commerce has overshadowed brick-and-mortar businesses. More people are turning to online buying as a convenient alternative and a healthy opportunity to shop without risking a viral infection, or spreading the disease. On another note, people are increasingly more frustrated with social distancing rules and the sheer lack of human interaction in person. That represents an opportunity for brick-and-mortar businesses to reconnect with customers on a new level – but what about the staff?
Read moreFlame in Startup Info: “Flame analytics: Energizing Physical Spaces”
/in news, Press /by Flame analyticsStartup Info has interviewed our CEO, Jonathan Solís. Do not miss this interview.
Read moreMichael Maher: “The future of retail is really more about an experience”
/in Interviews, news /by Flame analyticsMichael Maher is Chief officer at Cartology. They create holistic strategies for Brand Growth on Amazon, so they help brands sell more products on Amazon. He is optimistic about the future of retail and says that “the advancements to come are limitless, only our imaginations and work ethic will limit the future possibilities”.
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