Blog

Plaza Eboli: Reinventing mall´s proximity marketing

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Plaza Éboli´s Marketing team already launches tailored campaigns in an agile and simple way to its customers. Thanks to Flame, it has begun to create hypersegmented audiences by demographic, geographic and behavioral data to which it sends personalized communications. Then, it is possible to measure its effectiveness, attribution and impact.
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Flame in Ansgar John / Sinaas´Blog: Wifi Marketing, the key to sell more

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Our marketing manager, Lucía González, has written a post in Ansgar John / Sinaas´Blog about Wifi Marketing.  Read more →

5 Tips on How Location-based Marketing Is Revolutionizing Social Media?

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As a result of continuous technological development of various social media platforms, it has become crucial for digital marketers of any advertising agency to develop such effective marketing strategies that can help to utilize social media marketing tools to the fullest. Today, many businesses prefer location based marketing as one of the most effective ways to promote their goods and services to their targeted audience within a short period of time. Read more →

Ansgar John B: “Artificial Intelligence will change retail between now and 2030”

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Today we speak with Ansgar John Brenninkmeijer, CEO of Value Machines. Read more →

Cash Converters relies on Flame to analyze the behavior of its customers

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In addition to knowing the number of visits obtained from each of its 33 own points of sale in a given period of time, Cash Converters is able, thanks to Flame’s solution, to measure the its windows´effectiveness, customers´influx, capture rates, average times of stay  and the their customers´recurrence or loyalty rates.
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5 Tips and Tricks to Attract Customers to the Retail Store

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Have you heard the news: email is dying, computers are becoming extinct, and brick-and-mortar retail stores are dying a horrible death? Of course, the reality is way different than the predicted doomsday in the retail sector. Though e-commerce is a giant, customers prefer purchasing from a physical store. The ability to touch, feel, and see the products are the driving factors behind the success of physical retail stores. But how do you attract customers to your store? Here are a few ingenious tips and tricks to do just that. Most of these are down your nose and are often overlooked. Read more →

Flame analytics, awarded in the eAwards 2019 as the best solution for sending SMS and email

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The eAwards, awarded annually by the company eWorld (editor of the professional magazine of eCommerce and online marketing eShow Magazine) and the fair eShow, have awarded Flame analytics as the best solution for sending SMS and emailing. Read more →

Flame in Merchandising Metrics: How can we reduce retail dropout rate?

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Our marketing manager, Lucía González, has written a post in Merchandising Metrics´ blog about retail dropout rate and how can we reduce it. Find out how in this post. Read more →

Jeff Sward: “The best loyalty is having an emotional connection with the customer”

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“Retail these days is about the skillful blending of Probabilities and Possibilities. Probabilities are great when they are available, and still valid. But it is now more important than ever to explore and experiment with Possibilities, the new unknowns and opportunities that are always emerging”. Do not miss our interview with Jeff Sward, CEO & Founding Partner of Merchandising Metrics. Read more →

Flame, nominated for the eAwards Madrid 2019

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Flame analytics has been nominated for the eAwards Madrid 2019, as the best SMS and email sending solution. Read more →