How to face the summer at your point of sale

Should we closed a few days for rest?, Should we change the schedules?, Should we lower the prices? … Surely in summer many doubts arise with respect to the management of your point of sale. And, July, August and September are the classic months of the holidays, but they are not relaxing for your point of sale and, therefore, you can not relax. Today at Flame we tell you how a business should face the summer. Read more

Hotel marketing, increasingly personalized thanks to technology

The future of marketing in the hotel sector no doubt involves personalization. In addition, other challenges would have to be added, such as the competitiveness of the sector, digitalization, consumer hyperconnectivity, technological expectations and the extraction of Big Data data in order to know the customer. Read more

5 ideas to take advantage of the database of your Social Wifi

Do you have a database obtained from your company’s Social WiFi but do not know how to use it? Well you should know that these data are pure gold and you can get a lot of thanks to them. Discover in this post how you can take advantage of WiFi Marketing. Read more

Raquel Gascón habla de wifi tracking en momad

Wifi tracking, the best tool for generate loyalty and engagement

This weekend Flame was in MOMAD, in Madrid, talking about the benefits of Wifi tracking, a technology that is the answer and the solution of many retail´s problems. Read more

Hyper-Relevance

Hyper-Relevance, the Key to Winning the Digital Consumer

Hyper-Relevance, the Key to Winning the Digital Consumer. The digital consumer has come of age and expects a rich palette of retail experiences that provide ever-increasing value and convenience both in-store and out. Today, Cisco (NASDAQ: CSCO) released survey findings from 1,240 retail consumers in the U.S. and U.K. that uncover their preferences for Internet of Everything (IoE) enabled retail experiences and provides insight to help retailers capture the new digital consumer through IoE innovations fueled by mobility, video, and analytics. Read more

mapas de calor

Heat maps, the best tool to know how customers behave in your store

Heat maps, the best tool to know how customers behave in your store

“Knowing your customers habits is the key to offer proper products and services for your customers, who are becoming increasingly demanding”.

“Getting this data is really interesting for retailers, who can improve their strategy and design their layout more effectively”. Read more

comportamiento cliente

“Relationships are built only in one way: face to face. That is human nature like and so must be the retail “

“The secret to success is to anticipate customer needs, to know what they needs even before they know”

They call him the father of the Apple Stores , who created the concept of those iconic stores that people like so much. We recovered an interview that the Harvard Business Review did to Ron Johnson shortly after leaving Apple after eleven years as vice president and head of retail operations Read more

Video Flame: You can see now on our YouTube channel Flame´s participation in the Plug and Play Brand and Retail Center of Innovation Meetup

You can see now on our YouTube channel the video of Flame´s participation in the Plug and Play Brand and Retail Center of Innovation Meetup. Read more

Buyer Journey

The retail transforms. New trends for 2014

The retail transforms. New trends for 2014. Heat maps reach the retail world and make tackles . Merchants increasingly want to know more about how customers behave , how they move … Read more

The news “heat maps, the latest in marketing to meet your customers’ triumphs in social networks

The news heat maps, the latest in marketing to meet your customers triumphs in social networks

Last week we published on the web www.solomarketing.es and on www.mktfan.com the news heat maps, a story about the importance of knowing the consumer in the world of Marketing and how heat maps are trend to achieve that objective. Read more