Customization comes to Zara and Retail experts give their opinion about this initiative

Customization comes to Zara and Retail experts give their opinion about this initiative. For some: a good idea… For others: it is late and it is not original… In what retail experts do agree is that, nowadays, being unique and different is necessary to add value, improve purchase experience and customers´ loyalty.

Read more

Supermarkets´tricks: cold and hot areas

Psychologist M. Ángeles Molina says (and we agree) that “our behavior as consumers in supermarkets is studied by experts in marketing and psychology.” And this is so because the conclusions are translated into patterns that help supermarkets to organize better and to dispose their products. Read more

Hotel marketing, increasingly personalized thanks to technology

The future of marketing in the hotel sector no doubt involves personalization. In addition, other challenges would have to be added, such as the competitiveness of the sector, digitalization, consumer hyperconnectivity, technological expectations and the extraction of Big Data data in order to know the customer. Read more

Flame consolidates its internationalization process. A Flame delegation visits Mexico

Our international expansion is consolidated. Last week a delegation of Flame analytics was in Mexico to officially present our solution to companies and possible business partners. Read more

Flame expands its international presence and lands in America

Flame has signed a collaboration agreement with the American company Interaxlink for the official opening of a new Flame delegation in America. The headquarters is located in the city of Miami (USA) and has already begun to cover all the  territory´s countries. Read more

como se comunica en rebajas

How to sell more and better on sales

We are in times of sales and is, without a doubt, the best time to sell more in our businesses. Of course, lower prices should not in any way lower the quality of our products or our customer service. Price reductions do not amount to rebates in quality. Today we bring you some tips to take advantage of this time and sell more and better. We hope you find them useful. Happy discounts! Read more

Omnichannel Marketing Agencies. Accompanying your clients in the digital transformation.

The objective of any marketing agency is to give its clients the best service. However, the current scenario is very different from a couple of years ago. Customers today have been digitized and are OMNICHANNEL: they interact with different channels depending on the moment or the device they are using. With this in mind, don´t you think that the time has come for you to help them on the road to digital transformation? don´t you think that it’s time for you to become an Omni-Channel Marketing Agency? If your answer is yes, then read on. Read more

Martech Tools, Physical Context and Omnicanality

When we hear about Martech, unfortunately it is always associated with the online world. We always (myself included) use the “digital marketing” term, let’s say, inadequately. We must get used to the idea of using digital stuff regardless of the channel or even the venue. Just think that you could use a digital channel (an email, for example) to reach someone in a physical venue (typically, a store). Read more

Fontech and Flame Analytics talk WiFi money and digital marketing

Rebecca Moy | November 29th, 2018. The WiFi boom continues, giving way to more opportunities than ever for so-called “digital transformation”.
Read more

How to face the summer at your point of sale

Should we closed a few days for rest?, Should we change the schedules?, Should we lower the prices? … Surely in summer many doubts arise with respect to the management of your point of sale. And, July, August and September are the classic months of the holidays, but they are not relaxing for your point of sale and, therefore, you can not relax. Today at Flame we tell you how a business should face the summer. Read more