Measure customers´ trip in your business
Know their journey from the moment they enter the store until they make a purchase

What is Customer Location?

Location is Flame Advanced Wifi analytics module. With location, you can measure customers´ trip in the store, from the moment they enter until they make a purchase. You will be able to know the most common trajectories, as well as the visits, the visit duration and also the conversion rate of the different store areas and categories.

Location features

Take advantage of the most advanced techniques of indoor location and Big Data to discover the hidden potential of your store.


Know your customers´ most common trajectories.

Correlation between areas

Discover the existing correlation between some areas and others.

Conversion rates

Integrate your sales and discover conversion rates by specific areas and product categories.


Define occupation alarms by zones.

Traffic and patterns

Analyse traffic and presence patterns (waiting times, loyalty, etc.) by zones.

Heat maps

Generate heat maps for large areas.

Location benefits

Enjoy the opportunity

With Location measure traffic by zones and areas, and find out how each of them perform.

More loyalty

Know how many clients repeat in each zone or area and how many are new.

More sales

Flame is able to generate occupancy alerts for specific areas so that your staff can take immediate action.

Effective management

Validate your management and your actions plan with objective data. With Flame’s insights you will convert numbers into valuable information for your business.

Better experience

Get a better store experience designing optimal layouts. Find out what your clients like and offer them what they need.

Do you want to see Flame in action?