Trajectories
Know your customers´ most common trajectories.
What is Location analytics
With location, you can measure customers´ trip in the store, from the moment they enter until they make a purchase. You will be able to know the most common trajectories, as well as the visits, the visit duration and also the conversion rate of the different store areas and categories. Our challenge is to find out what our customers want or need. So, it is necessary to know how they interact at the point of sale: what they see, what catches their attention, what attracts them, where they stop, etc.
Location analytics features
Traffic and patterns
Analyse traffic and presence patterns (waiting times, loyalty, etc.) by zones.
Heat maps
Generate heat maps for large areas with wifi analytics and for small and medium areas with cameras.
Zoning
Analyse specific areas (exhibitors, queues, etc) designing specific areas with Flame´s zoning tool.
Alarms
Define occupation alarms by zones.
Correlation between areas
Discover the existing correlation between some areas and others.
Conversion rates
Integrate your sales and discover conversion rates by specific areas and product categories.
Measure traffic and activity
Know where your customers walk and in which specific areas they stop.
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