With location, you can measure customers´ trip in the store, from the moment they enter until they make a purchase. You will be able to know the most common trajectories, as well as the visits, the visit duration and also the conversion rate of the different store areas and categories. Our challenge is to find out what our customers want or need. So, it is necessary to know how they interact at the point of sale: what they see, what catches their attention, what attracts them, where they stop, etc.