Our marketing manager, Lucía González, has written a post in Merchandising Metrics´ blog about retail dropout rate and how can we reduce it. Find out how in this post.
If a user customer leaves our store without buying our products, we have missed an opportunity. In 2019 it is estimated that, for this reason, the retail sector has had some potential losses of 2.9 billion euros.
The question is: why are we leaving the store without buying? It seems that the main reasons are:
- The lack of stock (main reason for abandonment for nine out of ten buyers)
- The waiting times in queues (70% of users prefer to leave without buying than waiting in line)
- The fact Not attracting users with personalized offers.
