Software for Shopping malls 

Analytics and digital marketing to improve management and know the customer

At Flame we develop and implement analytics and digital marketing solutions that, thanks to big data and Artificial Intelligence, improve management and help the center to know customer behavior.

  • Know

    And understand customer behavior.

  • Measure

    And it improves the performance of the center.

  • Customize

    The customer experience.

Benefits for the Asset Manager

Effective and data-driven management

  • Improve the leasing strategy of each center thanks to advanced analytics and BigData.

  • Understand visitor behavior and offer them the best experience and mix of brands.

  • Unify the analysis of the portfolio of centers providing the best tools to your teams.

Benefits for Management

Optimal management and knowledge

  • Optimize and plan the operations of the center (cleaning, maintenance, security, etc.) based on visitor flow data.

  • Improve relationships with tenants by providing insights and relevant visitor data.

  • Know the opinion of visitors through satisfaction surveys.

  • Find out the visitors profile and their behavior patterns.

Benefits for Marketing

Make effective campaigns and improve tenants ROI

  • Promote the recruitment of contacts and profiles of visitors to the center.

  • Create audiences segmented by behavior (frequency of visits, most visited areas, etc.) and by demographics.

  • Launch personalized proximity marketing campaigns (email, sms, APP, etc.).

  • Build a customer loyalty program and integrate it with your CRM (PlaceWise, Salesforce, Hubspot, etc.)

You may also be interested in

Resources for shopping centers

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of interest affecting the sector.

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Flame I+D

Estadio de El Molinón, 100.

33203 - Gijón

+34 984 191 405

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Flame Americas

40 SW 13th St. Suite 301.

Miami, FL 33130

+1 786 502 3231

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Flame Madrid

C/ Pollensa, 2.

Edificio Apolo, oficina 2.

28290 - Madrid

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Flame UK

South Kensington Club

42 Harrington Rd

London SW7 3ND

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