Analytics and digital marketing to improve management and know the customer
At Flame we develop and implement analytics and digital marketing solutions that, thanks to big data and Artificial Intelligence, improve management and help the center to know customer behavior.
Know
And understand customer behavior.
Measure
And it improves the performance of the center.
Customize
The customer experience.
Benefits for the Asset Manager
Effective and data-driven management
Improve the leasing strategy of each center thanks to advanced analytics and BigData.
Understand visitor behavior and offer them the best experience and mix of brands.
Unify the analysis of the portfolio of centers providing the best tools to your teams.
Benefits for Management
Optimal management and knowledge
Optimize and plan the operations of the center (cleaning, maintenance, security, etc.) based on visitor flow data.
Improve relationships with tenants by providing insights and relevant visitor data.
Know the opinion of visitors through satisfaction surveys.
Find out the visitors profile and their behavior patterns.
Benefits for Marketing
Make effective campaigns and improve tenants ROI
Promote the recruitment of contacts and profiles of visitors to the center.
Create audiences segmented by behavior (frequency of visits, most visited areas, etc.) and by demographics.
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