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Data Intelligence for Shopping Malls Improved tenant mix and customer experience

Analytics and marketing solutions tailored for Malls all over the world. At Flame, we develop and implement analytics and digital marketing solutions that, thanks to big data and Artificial Intelligence, improve management and help the center to know customer behavior.

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Gain

A comprehensive understanding of customer behavior through data analysis. By closely observing preferences and interactions, you'll gain insights for better decision-making and customer-focused strategies.​

Measure

Continually enhance the overall performance of the center. By employing ongoing assessment and improvement initiatives, ensure sustained operational excellence and optimal outcomes.​

Transform

The client experience. Craft a personalized and seamless client experience within the mall, customizing services and offerings to cater to individual preferences and enhance overall satisfaction​

Know and understand customer behavior

  • Improve the leasing strategy of each center thanks to advanced analytics and Big Data.
  • Understand visitor behavior and offer them the best experience and mix of brands.
  • Unify the analysis of the portfolio of centers providing the best tools to your teams.
  • Enhance sales and optimize the profitability and efficiency of your business with accurate data.

Measure and improve the performance of the center

  • Optimize and plan the operations of the center (cleaning, maintenance, security, etc.) based on visitor flow data. You will maximize the value of your center.
  • Improve relationships with tenants by providing insights and relevant visitor data in real time.
  • Provide the best experience. Discover the most common trajectories, quantifies traffic and dwell time by area, generates heat maps to understand behavior patterns and defines occupancy alarms.

Elevate customer experiences and increase loyalty in malls

  • Gain valuable contacts. Provide a seamless, secure Wifi connection for visitors, enhancing their experience and enabling personalized campaigns.
  • Deliver real-time, personalized campaigns based on user location and behavior.
  • Enhance user experience by simplifying loyalty program participation, allowing users to scan tickets for automatic extraction of information.
  • Unify customer profiles and streamline marketing campaigns. Seamlessly connect with top CRM platforms like MailChimp, Salesforce, Hubspot, Placewise, Neuromobile, etc.

Comprehensive Products, Multiples Solutions

An AI analytics platform for physical spaces that enhances decision-making and maximizes overall venue performance:

  • Measure and improve space performance
  • Understand customer behavior
  • Connect with your visitors
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Traffic

Measure outdoor and indoor traffic, track real-time occupancy, and calculate conversion all in one powerful platform.

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Customer Journey

Track customer journeys and interactions to understand in-store behavior and optimize the experience at every touchpoint.

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Connect

Collect visitor data through guest WiFi and launch personalized marketing campaigns based on location, profile, and behavior.

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Trusted by the best brands

We have been customers for years and intend to continue being so. To summarize our experience in a short phrase: Flame tells you what you can’t see sitting in an office or taking a walk through the mall lobby. It brings you closer to the customer from the moment they pass by the center until they’re inside, and gives you the opportunity to reach them through various personalized tools.

Irene Cuadrado

Marketing & Specialty Leasing manager ABC Serrano (Savills)

The data provided by Flame helps us adapt to our clients who are increasingly demanding and to the brands that demand more and more information from us. They want to know who the customers are, when they come, how often they come, how much they spend… Data helps us make better decisions and differentiate ourselves from our competition.

Lucas Madiedo

Digital Transformation Manager - Merlin Properties

Thanks to technology, our network now has a system capable of reporting valuable information about our business activity. Knowledge about the intentions and activity of our customers in our stores is an intangible asset to exponentially increase our profitability.

Jacques Ferrándiz Fuster

Alain Afflelou Web Project Coordinator

Being able to have a secure Wi-Fi connection in any area of ​​the hotels is a way to build trust and the fast and simple connection is an aspect that customers appreciate. Flame allows us to know the tastes and demands of the clients and to hit the mark in our proposals towards them.

Bernat Real

IT Director of Hotels VIVA

Nice to work with Flame analytics as a strategic partner. Reliability to be able to analyze our store performance. Cash Converters Spain is Innovation.

Manuel Fernández

CIO Digital Transformation - Cash Converters

Thank you Flame analytics for joining us in the exciting challenge of offering our visitors a total omnichannel experience!

Vicente Alemany Climent

Innovation & Marketing Coordinator, Retail Asset Services en Cushman & Wakefield

Thanks to Flame we have managed to retain our customers, increase the return on investment (ROI) and improve business performance. It is a very visual tool and very easy to use. For us, knowing the flow of client movements as well as how they behave has been vital.

Luis Simón

Manager of the Plaza Éboli CC

Flame is a very visual platform with which you get an idea of ​​everything that happens in our restaurants. We are having a very positive experience using it. With Flame we don’t just leave it to chance, instead, we focus on specific clients.

José Miguel de Miguel Peña

Manager of Esplore Restaurants in ILUNION

At Pompeii stores we use Flame analytics every day and our experience with the tool is very good.

Carlos Mancebo

Sales & Expansion Director POMPEII BRAND