Analytics and marketing to get the most out of your transportation infrastructure
We develop and implement digital marketing and analytics solutions for physical spaces that, thanks to big data and Artificial Intelligence, help Public Transport to discover users ́ mobility patterns and make better decisions.
Each user individually: in what stop he/she takes the bus, how long he/she stays in the vehicle and in what stop he/she gets down.
A greater knowledge of the public transport line.
The best decisions.
Benefits for Public Transport
Plan the resources in a better way
Flame is able to know which stops are used by more users, which jour- neys are more common and at what time people use them.
Knowing the most used routes, the profile of the users and the level of occupation, you will be able to carry out better lines and vehicles planning.
Flame helps you to offer a better service to the users and, as a con- sequence, increase their satisfaction and loyalty.
Analyse user’s behaviour
How long they stay inside the vehicles.
The repetition ratio. With this information you will know whether users are habitual, sporadic or new.
With Flame you know the level of the vehicles occupation in real time and also you can consult the historical data. You will be able to consult the occupation during the route and the time slots through heat maps tools or through graphs and indicators.
Flame is a 100% passive technolo- gy that will help you with objective data that you will be able to contrast with other data sources and check fraud patterns.
Flame Analytics is the leading BigData and AI platform that helps transform and make physical spaces smarter with its omnichannel digital marketing and analytics tools.