Cushman and Wakefield rewards its loyal customers and strengthens the knowledge of its visitors thanks to Flame analytics

Written by Flame

cushman and wakefield case study

Thanks to the integration of Flame analytics with the Infinity loyalty platform, more than 220,000 visitors to the Cushman & Wakefield shopping centers benefit from the possibility of being members of the center’s club, accessing exclusive services and special offers from the stores, in addition to a quality and unlimited Wi-Fi experience.

Getting the best prices, obtaining exclusive personalized discounts or accessing a better quality Wi-Fi connection when we visit a shopping center are some of the main benefits of loyalty programs. At a time when consumer loyalty seems like an unattainable goal, the importance of this type of program takes shape. The goal is to attract customers, retain them and turn them into brand ambassadors.

And precisely to achieve this goal, Flame Analytics and the real estate consultancy Cushman & Wakefield have reached an agreement to deploy Flame analytics solutions in the Shopping Centers and Parks that Cushman manages throughout Spain. A decision that was made after a pilot project successfully carried out in two centers managed by the consultant (Los Arcos, Seville and Finestrelles, Barcelona) and that will allow all the Shopping Centers associated with this deployment to link their Wi-Fi service with the program of loyalty Infinity.

In this way, all visitors who access some of the shopping centers will be able to use the Wi-Fi network offered in them during a courtesy period, while, in all centres, users registered through the App As a member or registered as such in the WiFi portal, they will be able to connect to the Internet without limitations. “Offering loyal customers these types of advantages in the service provided creates a more loyal relationship with them and makes them count on us for more occasions, which translates into repeated purchases from the operators of our centers and positive publicity among acquaintances”, he explains…..

In addition to all of the above, although at a later stage, the solution implemented by Flame Analytics will allow each center managed by Cushman & Wakefield to know more precisely relevant business KPIs, such as individual visitors by zones, stay ratios for each of them, total new or repeated visitors, among other analytical data of interest.

In the last year, more than 220,000 visitors to the shopping centers managed by Cushman & Wakefield have registered on the Infinity loyalty platform and, thanks to its integration with Flame Analytics, have been able to enjoy a quality and unlimited Wi-Fi experience.



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