The Challenge
Ferial Plaza, one of the busiest shopping centers in the region, faced the challenge of improving customer experience while gathering valuable data for their marketing strategy. With a wide variety of stores and a constant influx of visitors, they needed a smart solution that would allow them to better understand their audience and communicate effectively with them.
The Solution
Ferial Plaza decided to partner with Flame Analytics and leverage their Connect platform to implement a comprehensive solution of guest WiFi and personalized campaigns. Flame Analytics designed an engaging captive portal offering free WiFi access in exchange for visitors providing their contact information, such as name, email, age, and gender.
Once visitors registered on the captive portal, Flame Analytics utilized its powerful segmentation tool to automatically categorize users based on demographic criteria, purchase behaviors, and product preferences. This allowed Ferial Plaza to create highly targeted and personalized marketing campaigns, ensuring that each message resonated with their audience in a meaningful way.
The Results
The implementation of Flame Analytics’ solution at Ferial Plaza yielded outstanding results:
- Real-Time Data Capture: Ferial Plaza was able to gather accurate and up-to-date data about their customers in real-time, enabling them to better understand their behavior patterns and preferences.
- Effective Segmentation: Leveraging Flame Analytics’ advanced segmentation, the shopping center could target specific customer groups based on their age, gender, and other relevant criteria, resulting in increased relevance and engagement with marketing campaigns.
- Increased Customer Loyalty: By sending highly relevant and personalized offers and promotions, Ferial Plaza was able to significantly improve customer loyalty, driving repeat visits and enhancing overall customer satisfaction.
- Sales Uplift: The personalized campaigns generated a notable increase in sales for many stores within the shopping center, demonstrating the positive impact of targeted and relevant communication.
In summary, the implementation of Flame Analytics’ Connect module allowed Ferial Plaza not only to better understand their customers but also to interact with them more effectively, resulting in an enhanced customer experience and a tangible increase in business outcomes.
