Customer Journey

Get a complete view of how visitors move
through your brick and mortar business

Analyze and improve shopping experiences and customer flow

Flame assists you in comprehensively understanding your customers’ behavior by accurately analyzing their customer journey, discerning how they navigate through spaces, and observing their interactions in various areas. It also enables you to segment your audience based on behavior.

Features

Visitors flow maps

Know the most common trajectories and analyze demographic journeys.

Heatmaps

Analyze internal traffic and measure customer behavior. Generate heat maps that help you understand behavior patterns.

Zones interaction

Discover the correlation between zones.

Visits duration and repetition

Measure and quantify the % of unique visits received. Find out how many visits are new and how many are repeated. Find out how much time customers spend inside the establishment.

Queue analytics

Always know the status of the queues (number of people in queue and waiting times). Consult, compare and detect patterns of behavior in historical series. Calculate in real time the number of open cashiers needed. Define and set alarms and triggers. Compare with other indicators. Establish a level of compliance.

Enhance In Store experience in your physical spaces

Systematically assess and identify areas within your process that have room for improvement. Gain a deep understanding of the factors contributing to customer retention or loss, enabling you to refine internal processes and uncover untapped opportunities for growth and efficiency.

Indoor tracking to increase customer loyalty and sales

By enhancing the overall customer experience, you can effectively increase both loyalty and sales. Elevating their engagement with your brand will contribute to a more lasting connection, fostering loyalty and driving higher sales.

Improve your retail marketing actions

Refine and elevate your retail marketing strategies by acquiring the capability to target campaigns in a more segmented and personalized manner. Develop a profound understanding of your customers’ behavior to tailor your approach, ensuring more effective and resonant communication.

Discover how it works

Our proprietary technology leverages with your existing CCTV cameras and other data sources, including people counters, WiFi, and Bluetooth, treating them as a unified sensor. This enables seamless anonymous monitoring of visitors throughout the venue while prioritizing their privacy

Make the best decisions

Flame delivers the best insights through its powerful dashboard and standard API.

Connect other sources

Flame plug & play connectors integrate data from WiFi, People Counters, IoT sensors, Data Lakes, ERP, etc

Plug & Play

Flame can leverage existing standard CCTV cameras, WiFi/BLE, IoT sensors, etc.

Privacy by design

Flame does not use biometric data or store video or images.

Trusted by the best brands

We have been customers for years and intend to continue being so. To summarize our experience in a short phrase: Flame tells you what you can’t see sitting in an office or taking a walk through the mall lobby. It brings you closer to the customer from the moment they pass by the center until they’re inside, and gives you the opportunity to reach them through various personalized tools.

Irene Cuadrado

Marketing & Specialty Leasing manager ABC Serrano (Savills)

The data provided by Flame helps us adapt to our clients who are increasingly demanding and to the brands that demand more and more information from us. They want to know who the customers are, when they come, how often they come, how much they spend… Data helps us make better decisions and differentiate ourselves from our competition.

Lucas Madiedo

Digital Transformation Manager - Merlin Properties

Thanks to technology, our network now has a system capable of reporting valuable information about our business activity. Knowledge about the intentions and activity of our customers in our stores is an intangible asset to exponentially increase our profitability.

Jacques Ferrándiz Fuster

Alain Afflelou Web Project Coordinator

Being able to have a secure Wi-Fi connection in any area of the hotels is a way to build trust and the fast and simple connection is an aspect that customers appreciate. Flame allows us to know the tastes and demands of the clients and to hit the mark in our proposals towards them.

Bernat Real

IT Director of Hotels VIVA

Nice to work with Flame analytics as a strategic partner. Reliability to be able to analyze our store performance. Cash Converters Spain is Innovation.

Manuel Fernández

CIO Digital Transformation - Cash Converters

Thank you Flame analytics for joining us in the exciting challenge of offering our visitors a total omnichannel experience!

Vicente Alemany Climent

Innovation & Marketing Coordinator, Retail Asset Services en Cushman & Wakefield

Thanks to Flame we have managed to retain our customers, increase the return on investment (ROI) and improve business performance. It is a very visual tool and very easy to use. For us, knowing the flow of client movements as well as how they behave has been vital.

Luis Simón

Manager of the Plaza Éboli CC

Flame is a very visual platform with which you get an idea of everything that happens in our restaurants. We are having a very positive experience using it. With Flame we don’t just leave it to chance, instead, we focus on specific clients.

José Miguel de Miguel Peña

Manager of Esplore Restaurants in ILUNION

At Pompeii stores we use Flame analytics every day and our experience with the tool is very good.

Carlos Mancebo

Sales & Expansion Director POMPEII BRAND

Get a complete view of how visitors move through your brick and mortar business