Creating unique, emotional and intimate experiences with their guests is the objective pursued today by hotel chains that have realized the importance of personalization.Read more
In recent years, our perspective on hotel marketing has changed a lot. And it is that, in part, we consumers and guests have constantly evolved, forcing technology companies to create marketing tools that keep up with our pace. And to the hotels, of course to use them. We are in a context of change in which personalized marketing is and will be a fundamental tool.Read more
Loyalty programs can help to improve a company’s fortunes by encouraging customers to stay with them and spend more money. Such is the popularity of loyalty programs that they are expected to reach a global value of over $18 billion by 2028, up from $4.43 billion in 2021.
Of course, not just any loyalty program will do, making it essential to develop a plan that is best suited to your business. What makes a good loyalty program will also vary from company to company, and some types of programs will be better suited to certain industries.
Here we take a brief look at how to develop loyalty programs for different industries.Read more
Do you want to ensure your occupancy rate stays healthy, and you always have a new stream of guests checking in? Then it is time to revamp your mobile marketing strategy. You can run the best hotel in the world with top-tier room service and access to Book of Ra games, but if you do not advertise your business properly with the most effective mobile marketing strategies, it will be hard to make big profits and secure the prosperity of your business. In this article, we will break down the 3 best mobile marketing strategies that will take your business to new heights. Check them out below!Read more
COVID 19 undoubtedly altered the rhythm of people’s lives, particularly those who love to travel. Furthermore, the pandemic established the new rules that all people on the planet must follow. Recently, certain locations announced their readiness to welcome tourists again. So, what can one expect from the hospitality industry in 2022?Read more
If you’re a hotelier, you’ll agree that a lot of thought goes into pricing because getting it right is the key to winning your customers’ trust and loyalty. And even though the availability of a service and the seasons can result in reasonable price fluctuations, you’ve got to make the necessary changes, bearing in mind guest cost acquisition. As a student who is studying hospitality, aside from browsing the internet for academic help from services like Thesisgeek.com, you should also ensure you learn more about guest acquisition cost because it will be a great determinant of your success when you finally become a restaurant owner.Read more
Here are the 8 steps you can take to build a successful hotel social media marketing campaign.Read more
In this article, provided by Rodrigo Perea, CX Consultant, Clientship CX, we share some considerations for booking platforms, and provided details of several solutions accessible to the independent business and small companies.Read more
Get more leads, and trust them as soon as they enter your point of sale. Read more
The future of marketing in the hotel sector no doubt involves personalization. In addition, other challenges would have to be added, such as the competitiveness of the sector, digitalization, consumer hyperconnectivity, technological expectations and the extraction of Big Data data in order to know the customer. Read more