Michael Zakkour: “We are in the midst of a retail renaissance, not an apocalypse”

Today we speak with Michael Zakkour, VP of Digital Commerce and New Retail at Tompkins International and co-author of the book New Retail: Born in China, Going Global: How China’s Tech Giants are Changing Global CommerceRead more

Alberto Córdoba: on & off In-Store integration

More than twenty attendees listened with great interest to the online seminar that Alberto Córdoba offered in our last webinar. In it, Lukkap´s Director, gave us the keys to take the best of the pure digital players and the best of the brick and mortar ones, so that, thanks to the advantages of both worlds, we can make the leap towards unique experiences, comprehensive and emotional to ensure the differentiation and survival of companies. This is what he told us…
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Offline customer behavior also counts

Many retailers are taking advantage of the benefits of online behavioral targeting. In a nutshell, behavioral targeting is the method that leverages web user navigation and shopping information to activate relevant and personalized messages. That means that, if used in a suitable way, you no longer need to impact all the users with the same ad like if you were shooting them with a submachine gun. Read more

mapas de calor

Convenience and Compassion, top consumer wants

Nowadays consumers are looking for convenience and a good customer service to engage with when they are in the store. Read more

The future mall: “A place to do things, not to buy things”

What will the mall of the future be like? Will it disappear?… We want to share with you this post written by Laureano Turienzo in which he analyzes this format. In front of those who believe that the mall is hanging by a thread, the author of the article believes that it has a promising future, BUT for Turienzo, in a few years, “the malls will be places of entertainment in which there will be less square meters of sale and more leisure.”

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Flame in Vezta & Co: Wifi analytics and Wifi Marketing help you sell more

Our marketing manager, Lucía González, has written a post in Vezta & Co ´s blog about wifi analytics and wifi marketing and how these both tools will help you to build loyalty and generate more engagement towards your brand. Find out how in this post: Read more

8 Tips to Be Successful in HR Career in Large Businesses

The HR career is one of the most stable and with the best market. This is a key sector for companies that always need competent professionals capable of performing their duties with efficiency and precision in the department. In order to succeed in the area of   human resources, it is important to comply with indispensable requirements. These Qualities of HR in Business Management help to develop in the area, becoming a qualified professional and able to act. This post will bring the top 8 tips to anyone who wants to succeed working in the HR business of large companies. Check out!

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Brandon Rael: “The main attraction to go to a retail store is to interact and engage with another human being”

Today we speak with Brandon Rael, Operations and Strategy Innovations Leader. An experienced retail strategy and operations expert who operates as a senior liaison at the intersection of the business, operations, technology, digital, and marketing worlds.

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A free tapa for spending time in a bar?

A free cap, a shirt or a polo for spending more time in a bar? Yes! A bar in Betanzos (Galicia) has launched this initiative and it seems that it is doing very well. Read more

omnichannel

Treat the client in a personal and coherent way, in all channels: Retail´s challenge

We read in this post that the physical store has a lot of life ahead as long as it is guided by an omnichannel strategy. Treating consumers in a coherent and harmonized way in all channels is, without a doubt, the new challenge of retail. Read more