Anticipating results, knowing the behavior of visitors and customers and attracting new visits are just some of the benefits that In-Store Analytics gives to the Retail sector. In this post we tell you the 10 main advantages.Read more
In recent times, the retail sector has become more competitive than ever. To thrive in such competition, 47% of brands plan to use customer feedback to enhance their performance or customer experience.
To succeed in your business, you must continually innovate and take advantage of business opportunities as they present themselves.Read more
The COVID-19 pandemic has changed how many people think about work, especially in retail. It made many employees start to consider how much their job cares for them and what they are willing to go through to get a paycheck. Now, during the “Great Resignation,” engaging your employees is more important than ever.
Management must ensure their retail employees are happy, safe, and comfortable while on the job. The five methods discussed below provide a good starting point for how you can do so.Read more
Creating unique, emotional and intimate experiences with their guests is the objective pursued today by hotel chains that have realized the importance of personalization.Read more
Our mission at Flame is to transform physical spaces and make them thrive by making them as smart as their digital counterparts. Flame helps physical stores understand their audience and create personalized marketing campaigns. We help some of the world’s leading brands improve their visitor and customer experience and generate new and increased revenue.Read more
Shopping centers have become a central place for experiences, meetings, leisure and, ultimately, important social interactions. Now imagine that these meetings take place in a virtual shopping center in the metaverse… There we can also spend hours, meet our friends, interact with them in real time… And all this without leaving home. The virtual shopping center is coming soon and, in fact, today, it is already becoming a reality.Read more
The digital landscape has offered some significant advantages for businesses and consumers alike. However, there are challenges, too. Online retailers and their customers are vulnerable to breaches of security and trust.Read more
No matter the industry you work in, internal communication is essential. However, when it comes to retail, creating and keeping up with a healthy and effective communication strategy is challenging. Due to specific job requirements, such as communication with customers and working in a retail warehouse, maintaining internal interactions is quite demanding.Read more
In recent years, our perspective on hotel marketing has changed a lot. And it is that, in part, we consumers and guests have constantly evolved, forcing technology companies to create marketing tools that keep up with our pace. And to the hotels, of course to use them. We are in a context of change in which personalized marketing is and will be a fundamental tool.Read more