Martin Macwhinnie is the Center Manager of Grand Arcade in Cambridge, UK. Today we are interviewing him to share his thoughts about the situation of the sector.
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Gaetano Graziano, Deputy Executive Chairman “ADCC” in Italy, trusts that technology can become a strong ally to survive the decline that shopping centers are facing today. “In the future, there must be a physical/virtual omnichannel point of sale model or a hybrid shopping center that equates its digital representation to the purely physical one”.
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Mariyó Bravo, Project Director at Mallplaza, thinks that maintaining the wow effect on customers and getting to personalize the experience are the biggest challenges for real estate companies. “To maintain consumer loyalty we must first get to know them, recognize them, pamper them and make their stay easy”.
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