Collaborators Blog

In this section we invite experts in retail to write articles of interest in our blog. There are many who have already passed through this section sharing their knowledge with our readers: experts in decoration, retail consulting, visual merchandising, sales, etc. In their posts they analyze the sector, they give us advice, they talk about trends and news, etc.

Influencer Marketing in Retail: Is it right for your brand?

Influencer Marketing is becoming one of the most valuable tools for a marketer. When done well, working with influencers can help with boosting awareness, connecting with customers and, ultimately, driving sales. Read more

6 Marketing Ideas for Your Retail Store to Use in 2020

What exactly is it that differentiates the most successful brands and businesses in the world from the less successful ones? It’s simple – marketing. Not just any marketing, but good marketing. The truth is that marketing, if done correctly, has the potential to increase your profit by tens of thousands. Read more

Effective Customer Engagement Strategies

Want to know your biggest asset? Engaged customers. We are living in the world, that is constantly active, and the customers expect brands to respond and resolve their issues or meet their needs in real-time, nobody likes to wait. It ensures the boundary between customer service and advertising is thinner and thinner for marketers. The customer experience involves so much more than just the sales process, hearing, answering questions, solving problems and feeling connected to the brand. Any reputable social media agency can be hired to make more effective strategies to achieve goals professionally for their professional services. Brands need to think about customer engagement in addition to branding and customer service. Read more

5 Tips on How Location-based Marketing Is Revolutionizing Social Media?

As a result of continuous technological development of various social media platforms, it has become crucial for digital marketers of any advertising agency to develop such effective marketing strategies that can help to utilize social media marketing tools to the fullest. Today, many businesses prefer location based marketing as one of the most effective ways to promote their goods and services to their targeted audience within a short period of time. Read more

5 Tips and Tricks to Attract Customers to the Retail Store

Have you heard the news: email is dying, computers are becoming extinct, and brick-and-mortar retail stores are dying a horrible death? Of course, the reality is way different than the predicted doomsday in the retail sector. Though e-commerce is a giant, customers prefer purchasing from a physical store. The ability to touch, feel, and see the products are the driving factors behind the success of physical retail stores. But how do you attract customers to your store? Here are a few ingenious tips and tricks to do just that. Most of these are down your nose and are often overlooked. Read more

8 Tips to Be Successful in HR Career in Large Businesses

The HR career is one of the most stable and with the best market. This is a key sector for companies that always need competent professionals capable of performing their duties with efficiency and precision in the department. In order to succeed in the area of   human resources, it is important to comply with indispensable requirements. These Qualities of HR in Business Management help to develop in the area, becoming a qualified professional and able to act. This post will bring the top 8 tips to anyone who wants to succeed working in the HR business of large companies. Check out!

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