Are you thinking of adding TikTok into your digital marketing channels? Then read on to learn how to best position your retail brand on the app.

Brick and mortar markets refer to the traditional retailer shops in streets or malls. The local grocery stores like Walmart or any shop with a storefront can be categorized as a brick and mortar store because you can go and buy the things by yourself there. A shop must have at least one concrete location to fall into the category of brick and mortar store.

The only certainty in the post-COVID world is the change. You might have had some amazing storytelling techniques, but you need to consider that customers have changed. Due to the global pandemic customer behaviors, habits, and preferences, have altered. So, what can a retail brand do to survive in the age of online shopping?

Consider how well you know your friends. You know what they like and what they don’t like, and what brands they prefer to shop with and where they would go to eat. How amazing would it be, and how profitable, if you knew all your customers this well? Sounds impossible, right?

Even though email marketing might seem like an old method of advertising, it is still one of the most successful advertising methods for small and big businesses. Whether you are a new startup or an established data analytics consulting company in a saturated market, email marketing can do wonders to attract new customers and keep them interested in your business. In this article, we talk about some of the best reasons that make email marketing one of the easiest and most preferred ways to advertise your business.