If you’re a retailer looking to increase your brand awareness, engage with customers, and boost sales, then look to Instagram! This social media platform is a great tool for retailers and businesses, and these 8 effective ways will tell all!Read more
In this section we invite experts in retail to write articles of interest in our blog. There are many who have already passed through this section sharing their knowledge with our readers: experts in decoration, retail consulting, visual merchandising, sales, etc. In their posts they analyze the sector, they give us advice, they talk about trends and news, etc.
The only certainty in the post-COVID world is the change. You might have had some amazing storytelling techniques, but you need to consider that customers have changed. Due to the global pandemic customer behaviors, habits, and preferences, have altered. So, what can a retail brand do to survive in the age of online shopping?Read more
If you’re working in retail then it’s likely you’ve had a whole range of experiences with customers from the enthusiastic sale to the full on hostile. But you can’t put your finger on what goes wrong when you see the customer walk out the door? It takes time to learn the subtle arts of reading non-verbal cues, but with practice you can begin to read people in an instant and know exactly when to push for a sale. This article takes you from first impressions to cashing up and will turn you into a retail sale machine.Read more
Consider how well you know your friends. You know what they like and what they don’t like, and what brands they prefer to shop with and where they would go to eat. How amazing would it be, and how profitable, if you knew all your customers this well? Sounds impossible, right?Read more
Even though email marketing might seem like an old method of advertising, it is still one of the most successful advertising methods for small and big businesses. Whether you are a new startup or an established data analytics consulting company in a saturated market, email marketing can do wonders to attract new customers and keep them interested in your business. In this article, we talk about some of the best reasons that make email marketing one of the easiest and most preferred ways to advertise your business.Read more
As Coronavirus spreads around the world, countries, businesses, and services are all feeling the effects. Of course, many countries are in lockdown and quarantine, and while many big businesses should be able to cope with everything that’s going on, some industries, especially smaller businesses, are feeling the effects. To ensure your business can survive through this difficult and uncertain time, today, we’re going to explore five ways you can keep your business afloat.Read more
COVID-19 dramatically changed the face of retail for months, and the effects of the pandemic continue to be felt – even as regions begin to reopen. Before getting into how to market your store when you reopen, we should quickly address the notion of “post” COVID-19. Until a vaccine is developed, it will be difficult to predict how governments will change social distancing and public health guidelines. While inviting customers back into your business, you should continue to plan for circumstances in which the government might ask you to close up shop again.Read more
For e-commerce organizations, customer retention is the key to success. Since we don’t get to meet the customers in person, we have to find ways to boost up our digital marketing. From hiring a web design agency to working on strengthening customer care service, every bit of it contributes to boosting up customer retention. The existing customers can help you generate more revenue as compared to the new ones. Here are some strategies that are being popularly used and are known to generate the desired outcomes through customer retention.Read more
If you run a retail store, you would know that innovations are essential in moving the store forward, and what could be more innovative than the launching of new products? Introducing a new product into your store is tough, and getting customers to accept these products is even more difficult. We understand the great effort required to pull off a product launch and because of this, today, Arianna Lupi, Digital Marketing, SEO & SEM talks in our blog about the five reliable strategies that would ensure you have a smooth product launch in your store.