Oasiz Madrid, the largest shopping center in Madrid, located in the town of Torrejón de Ardoz, implements Flame Analytics to quickly identify and connect with its customers.
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Thanks to the integration of Flame analytics with the Infinity loyalty platform, more than 220,000 visitors to the Cushman & Wakefield shopping centers benefit from the possibility of being members of the center’s club, accessing exclusive services and special offers from the stores, in addition to a quality and unlimited Wi-Fi experience.
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Cuatro Caminos has had Flame’s big data and analytical marketing and intelligence solution that it has implemented in its shopping center in A Coruña. With this project, Cuatro Caminos sets in motion a digital transformation strategy with a data driven approach with which it seeks to improve the customer visit experience by interacting with them in a personalized way.
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Plaza Éboli´s Marketing team already launches tailored campaigns in an agile and simple way to its customers. Thanks to Flame, it has begun to create hypersegmented audiences by demographic, geographic and behavioral data to which it sends personalized communications. Then, it is possible to measure its effectiveness, attribution and impact.
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