Cuatro Caminos: A personalized and customized experience

Cuatro Caminos has had Flame’s big data and analytical marketing and intelligence solution that it has implemented in its shopping center in A Coruña. With this project, Cuatro Caminos sets in motion a digital transformation strategy with a data driven approach with which it seeks to improve the customer visit experience by interacting with them in a personalized way.

Under the maxim that each consumer is unique, Cuatro Caminos has opted for omnichannel and the latest technological innovations in order to personalize the shopping and leisure experience of its customers.

Thanks to Flame, Cuatro Caminos is able to analyze and process the data obtained from its customers, generate hypersegmented profiles and communicate with them in real time to send them exclusively information adapted to their tastes.