Shopping centers have been facing enormous challenges and have undergone an incredible number of changes in recent years, and this will not be less throughout 2023. This year will be one of consolidation of the sector and of demonstrating, once again, the resilience of shopping centers. It is one of the sectors that has the most experience when it comes to reinventing itself and, therefore, it is one of those that has managed to be stronger in the current economic context.

In today’s post we see what are the main challenges and trends that these establishments will have to face in 2023.

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Shopping malls have existed for a long time and are considered essential commercial hubs for towns and cities. They are places where citizens can find various businesses and shop around them conveniently. But with e-commerce becoming as popular as it has in recent years, shopping malls are beginning to drop in popularity. This has resulted in lower revenue, leading to several malls shutting down. There is a need for shopping malls to go back to the drawing board and make meaningful changes for increased customer engagement. 

One way they can do so is by using data and analytics. Analytics can provide you with essential insights that will allow you to see customer behavior and improve your shopping mall around it. This will mean greater utilization of resources and revenue. But how can you utilize analytics to benefit your shopping malls with increased customer engagement? 

Let’s dive in and find out.

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