Flame in Merchandising Metrics: How can we reduce retail dropout rate?
Our marketing manager, Lucía González, has written a post in Merchandising Metrics´ blog about retail dropout rate and how can we reduce it. Find out how in this post. Read more
Four trends that will transform retail in 2020
How will retail change next year? How will be it in 2020? What are the trends that will transform retail?
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Offline customer behavior also counts
Many retailers are taking advantage of the benefits of online behavioral targeting. In a nutshell, behavioral targeting is the method that leverages web user navigation and shopping information to activate relevant and personalized messages. That means that, if used in a suitable way, you no longer need to impact all the users with the same ad like if you were shooting them with a submachine gun. Read more
Convenience and Compassion, top consumer wants
Nowadays consumers are looking for convenience and a good customer service to engage with when they are in the store. Read more
Customization comes to Zara and Retail experts give their opinion about this initiative
Customization comes to Zara and Retail experts give their opinion about this initiative. For some: a good idea… For others: it is late and it is not original… In what retail experts do agree is that, nowadays, being unique and different is necessary to add value, improve purchase experience and customers´ loyalty.
Supermarkets´tricks: cold and hot areas
Psychologist M. Ángeles Molina says (and we agree) that “our behavior as consumers in supermarkets is studied by experts in marketing and psychology.” And this is so because the conclusions are translated into patterns that help supermarkets to organize better and to dispose their products. Read more
How to sell more and better on sales
We are in times of sales and is, without a doubt, the best time to sell more in our businesses. Of course, lower prices should not in any way lower the quality of our products or our customer service. Price reductions do not amount to rebates in quality. Today we bring you some tips to take advantage of this time and sell more and better. We hope you find them useful. Happy discounts! Read more
How to face the summer at your point of sale
Should we closed a few days for rest?, Should we change the schedules?, Should we lower the prices? … Surely in summer many doubts arise with respect to the management of your point of sale. And, July, August and September are the classic months of the holidays, but they are not relaxing for your point of sale and, therefore, you can not relax. Today at Flame we tell you how a business should face the summer. Read more
5 ideas to take advantage of the database of your Social Wifi
Do you have a database obtained from your company’s Social WiFi but do not know how to use it? Well you should know that these data are pure gold and you can get a lot of thanks to them. Discover in this post how you can take advantage of WiFi Marketing. Read more
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