Have you heard the news: email is dying, computers are becoming extinct, and brick-and-mortar retail stores are dying a horrible death? Of course, the reality is way different than the predicted doomsday in the retail sector. Though e-commerce is a giant, customers prefer purchasing from a physical store. The ability to touch, feel, and see the products are the driving factors behind the success of physical retail stores. But how do you attract customers to your store? Here are a few ingenious tips and tricks to do just that. Most of these are down your nose and are often overlooked. Read more

How will retail change next year? How will be it in 2020? What are the trends that will transform retail?
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Nowadays consumers are looking for convenience and a good customer service to engage with when they are in the store. Read more

Customization comes to Zara and Retail experts give their opinion about this initiative. For some: a good idea… For others: it is late and it is not original… In what retail experts do agree is that, nowadays, being unique and different is necessary to add value, improve purchase experience and customers´ loyalty.

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We are in times of sales and is, without a doubt, the best time to sell more in our businesses. Of course, lower prices should not in any way lower the quality of our products or our customer service. Price reductions do not amount to rebates in quality. Today we bring you some tips to take advantage of this time and sell more and better. We hope you find them useful. Happy discounts! Read more