Discover the 4 benefits of retail analytics
Retail analytics is transforming bricks and mortar retail. In this post, we will explore how data can be used to improve your retail business.
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How to boost retail with video analytics
Now that we are used to hearing the term “video analytics” and how it can be useful for companies in different industries, such as shopping malls or retail, it is time to list some of the main benefits that this new technological trend will bring to retailers, if they finally decide to invest in it.
Check this list and take note of all the benefits you can get for your retail store thanks to Video Analytics. Let ‘s start!
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Rethinking Retail Brand Storytelling in the Age of the Metaverse
Anyone paying attention to tech advancements of recent years has likely heard of the metaverse. This is a virtual reality environment where people around the globe can experience life and interact with others in ways that they can’t in the physical world.
Many experts see the metaverse as the next iteration of the internet, so it is only logical that marketers and designers should start to think about how they can use this space to integrate the storytelling of their brand and catch the attention of new and existing customers.
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Retail Video Analytics – 8 Use Cases to Transform Your Stores
Video Analytics is an AI-based solution that processes digital video signals to perform security-related functions. It monitors, analyzes, and manages large amounts of video data using advanced algorithms and machine learning. These systems analyze video data and convert it into intelligent data that can be used to make profitable decisions.
Video analytics has been used as a security solution that provides security since its beginnings. However, as time has passed, the concept of video analytics has advanced to a whole new level. It is now regarded as a highly effective tool for business growth and customer experience reinvention.
But, where can this technology be applied into a retail store? Today in this post we will have a look at the different use cases in which you can transform or improve your retails store thanks to video analytics technology.
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How Implementing A.I. in Retail Settings Can Benefit Employees
With new tech constantly emerging and evolving that drives us even further into a digitally controlled world, there is growing concern that robots and technology will render humans — or human labor — useless. However, these fears that machines will replace labor and service jobs are often unwarranted and exaggerated.
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5 Actionable Tips to Take Your Retail Business to the Next Level
Stagnation is one of the most dangerous threats to any retail business – you need to constantly evolve and aim to deliver higher-quality services if you want to remain competitive. Unfortunately, it can be difficult to know exactly where to start, especially if you are new to the business world. However, you can’t just ignore the problem and wait for success to come to you – instead, you need to take action.
In the interest of helping you take your retail business to the next level, here are some actionable tips that might just give you that extra push you need. The advice presented below is mostly universal, meaning that it should apply well enough to all kinds of companies in the niche.
Read on and see what it takes to elevate your enterprise to new heights!
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7 Hacks for Engagement Customers
The main task of any business is to increase and attract the number of new customers and retain the regular ones. Everything is effortless: there are consumers for the specific product—the business has active sales, profits grow, and the business thrives. And if there are no consumers for the product—no sales and, consequently, no income and conditions for the business development.
It is necessary to attract the client’s attention—to make an offer from which he/she will not be able to refuse. To do this, firstly, you must identify the customers’ needs and expectations. In this article, we will make a list of the top techniques required for increasing customer engagement.
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Marketing Trends of the Future of Retail
It’s often difficult to anticipate the future and where the best business practices are heading. But in the case of progressive marketing tactics, there’s a clear trajectory that many businesses are gearing toward.
Artificial Intelligence has been gradually sculpting the modern digital playing field wherein we do business. From automated chatbots guiding consumers through the buyer’s journey to consumers leveraging VR to navigate digital storefronts, there’s a rich landscape that all responsible business owners should pore into.
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5 Ways AI Technology Can Modernize Brick-And-Mortar Retail
Let me guess.
As a brick-and-mortar business owner, you are intrigued by the possibility of digital marketing positively influencing your connection to existing and potential customers. You are probably also looking for ways to generate customer loyalty, facilitate customer engagement, increase sales, or maybe even all of the above.
Do these sound like your business goals? If so, continue reading.
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Tech Innovations Shaping Brick & Mortar Retail Experiences
Thanks to the impact of COVID-19, brick and mortar retail stores are facing challenging times. In-store shopping has given way to online retail, as consumers prefer to shop from the comfort of their homes.
But many consumers still enjoy the experience of in-person shopping. By strategically employing technology, retailers can improve the shopping experience and bring more customers into their stores.
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