Over the last couple of years, the digital wave swept over almost every corner of the corporate landscape and completely turned over the way we do and even think about business. This tectonic shift didn’t circumvent even the sectors like the hospitality industry that were considered to be deeply rooted in human interactions, and real-life guests experiences.
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The hospitality industry was always deeply rooted in human interactions and very tangible real-life experiences. Be that as it may, the giant wave of digital transformation is sweeping across the entire business landscape and this small island, as isolated as it may look at first glance is not left intact.
One might even say, on the contrary.
The latest-gen marketing, productivity, and business tech proved to be more than helpful when it came to identifying various deficiencies and productivity gaps in the hospitality sector, ironing out these wrinkles, and pushing the entire industry to an entirely new level.
Let us take a look then at some of the most important of these tools and technologies and see how they can implement in the future of hospitality or real estate business.
Smart technology is transforming everything from our homes to how our cities operate. Many organizations and industries have started incorporating smart technologies into their daily operation to reduce energy costs and build a positive brand image.
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The hotel sector is increasingly adapting to consumer demands and transforming its offer to meet their needs. Creating unique experiences is the way to stand out and differentiate yourself from the competition, and this is achieved thanks to innovation and technology, key factors in creating a unique customer experience.
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What is hotel marketing and why is it important? Marketing for hotels is the best solution to differentiate yourself from your competitors. These are various marketing strategies and techniques used by hotels to promote their business, establish themselves in the market and make a positive impression on guests. In short, it’s about making your hotel as attractive as possible to attract as many guests as possible.
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Increase sales and generate a satisfied customer, generate direct bookings and personalize customer experience. Discover Flame solutions for hotels.
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Creating unique, emotional and intimate experiences with their guests is the objective pursued today by hotel chains that have realized the importance of personalization.
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In recent years, our perspective on hotel marketing has changed a lot. And it is that, in part, we consumers and guests have constantly evolved, forcing technology companies to create marketing tools that keep up with our pace. And to the hotels, of course to use them. We are in a context of change in which personalized marketing is and will be a fundamental tool.
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Loyalty programs can help to improve a company’s fortunes by encouraging customers to stay with them and spend more money. Such is the popularity of loyalty programs that they are expected to reach a global value of over $18 billion by 2028, up from $4.43 billion in 2021.
Of course, not just any loyalty program will do, making it essential to develop a plan that is best suited to your business. What makes a good loyalty program will also vary from company to company, and some types of programs will be better suited to certain industries.
Here we take a brief look at how to develop loyalty programs for different industries.
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Do you want to ensure your occupancy rate stays healthy, and you always have a new stream of guests checking in? Then it is time to revamp your mobile marketing strategy. You can run the best hotel in the world with top-tier room service and access to Book of Ra games, but if you do not advertise your business properly with the most effective mobile marketing strategies, it will be hard to make big profits and secure the prosperity of your business. In this article, we will break down the 3 best mobile marketing strategies that will take your business to new heights. Check them out below!
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