santiago arzola

Santiago Arzola: “The mall of the future will be based on experiences and digitalization”

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Today we speak with Santiago Arzola, Manager of the new Open Mall Lanzarote. Santiago offers us his opinion regarding the current situation of the sector and, in particular, its situation in the Canary Islands. He understands how the shopping center sector, despite having suffered strong setbacks in recent years, has managed to reinvent itself and emerge stronger. Technology and customer experience become the focus of all strategies.

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Nina Kavaliova, shopping centre manager at Diagonal Mar

Nina Kavaliova: «Technological innovation is linked to improving the customer experience»

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Today we speak with Nina Kavaliova, Shopping Center Manager of the Diagonal Mar Shopping Center. Nina has a very positive vision for the future of this sector, in which offering an experience that meets consumer expectations is essential, and for what technology means a great ally.

Do you want to know more about her vision of the shopping center sector? Don’t miss this interview.

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Martin Macwhinnie: «We use technology to collate and analyse sales data from retailers»

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Martin Macwhinnie is the Center Manager of Grand Arcade in Cambridge, UK. Today we are interviewing him to share his thoughts about the situation of the sector.

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Gaetano Graziano: “Those who do not adapt to technology will be left out of any market logic”.

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Gaetano Graziano, Deputy Executive Chairman “ADCC” in Italy, trusts that technology can become a strong ally to survive the decline that shopping centers are facing today. “In the future, there must be a physical/virtual omnichannel point of sale model or a hybrid shopping center that equates its digital representation to the purely physical one”.

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Mariyó Bravo: “The mall of the future should be connected, sustainable, and full of emotions”

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Mariyó Bravo, Project Director at Mallplaza, thinks that maintaining the wow effect on customers and getting to personalize the experience are the biggest challenges for real estate companies. “To maintain consumer loyalty we must first get to know them, recognize them, pamper them and make their stay easy”.

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