Interviews

Regarding the current situation of the retail trade, its past and, above all, its future, we spoke in our interviews with all the experts in the sector. With them, we talked about how to achieve the desired loyalty of customers, how to generate optimal shopping experiences, innovations, trends and problems.

Each expert gives us their vision and gives us their point of view on a sector that does not go through its best moment but that, at the same time, offers multiple opportunities for those who adapt to these new times. And, all agree that the physical store will not disappear, although it will have to reinvent itself to survive and the merger between the purchase and offline will mark the future of retail.

santiago arzola

Santiago Arzola: “The mall of the future will be based on experiences and digitalization”

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Today we speak with Santiago Arzola, Manager of the new Open Mall Lanzarote. Santiago offers us his opinion regarding the current situation of the sector and, in particular, its situation in the Canary Islands. He understands how the shopping center sector, despite having suffered strong setbacks in recent years, has managed to reinvent itself and emerge stronger. Technology and customer experience become the focus of all strategies.

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Interview with Jordi Farre, CEO at Pangea Retail

Jordi Farre: «The traditional physical store model has to change»

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In this new interview we speak with Jordi Farre, CEO and Founder of Pangea Retail. Jordi defends the permanence of the physical store as a means through which companies create connections and generate reactions with customers, after all, “human beings are gregarious animals that need physical connection“.

The CEO of Pangea Retail also highlights the importance of technology for the retail sector, although he emphasizes the need for people who know how to analyze the data obtained through it.

Do you want to know what else Jordi thinks about current situation in the sector? Continue reading this interview.

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Ainhoa Oyarbide, brand and communications director at Eroski

Ainhoa Oyarbide: «Avoiding customer effort and generating positive sensations is key for them to return»

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We interviewed Ainhoa Oyarbide Mendieta, Brand and Communication Director at Eroski.

Don’t miss this opportunity of learning a little more about the current situation of the retail sector and what Ainhoa expects for the future.

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Nina Kavaliova, shopping centre manager at Diagonal Mar

Nina Kavaliova: «Technological innovation is linked to improving the customer experience»

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Today we speak with Nina Kavaliova, Shopping Center Manager of the Diagonal Mar Shopping Center. Nina has a very positive vision for the future of this sector, in which offering an experience that meets consumer expectations is essential, and for what technology means a great ally.

Do you want to know more about her vision of the shopping center sector? Don’t miss this interview.

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Manuel Molina

Manuel Molina: «Digital Transformation is a priority for the sector»

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We speak today with Manuel Molina, General Manager at Paradisus Princesa del Mar Resort & Spa. Manuel encourages us to be optimistic about the future of the sector and focuses on digital transformation to anticipate the expectations of tourists. Don’t miss this interview.

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Martin Macwhinnie: «We use technology to collate and analyse sales data from retailers»

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Martin Macwhinnie is the Center Manager of Grand Arcade in Cambridge, UK. Today we are interviewing him to share his thoughts about the situation of the sector.

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Entrevista Adrián González

Adrián González: «Technology in our sector is in constant movement.»

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Adrián González is General Manager at Sol Varadero Beach Meliá Hotel in Cuba.

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Miguel Ángel Gálvez: “We take the satisfaction of our guests very seriously”

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Miguel Ángel Gálvez is General Manager at Hotel Duquesa de Cardona Barcelona and Duquesa Suites.

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Gaetano Graziano: “Those who do not adapt to technology will be left out of any market logic”.

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Gaetano Graziano, Deputy Executive Chairman “ADCC” in Italy, trusts that technology can become a strong ally to survive the decline that shopping centers are facing today. “In the future, there must be a physical/virtual omnichannel point of sale model or a hybrid shopping center that equates its digital representation to the purely physical one”.

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Felipe GOMEZ Director at La Croix Blanche de Sologne

Felipe Gómez: “The key to gain real customer loyalty is by listening to their opinions”

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Today we speak with Felipe GOMEZ, Director at La Croix Blanche de Sologne Hotel & Restaurant, in France, where hospitality and food & beverage sectors are back on track after Covid’s lock-down and restrictions. “Expectations are positive and increase every day”.

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