Paolo Cirella: “Advanced technological tools become fundamental to compete and differentiate”
We spoke with Paolo Cirella, Retail Store Manager at Fratelli Rossetti. We spoke with this retail professional about the survival of physical commerce, and the importance of adaptation and flexibility for this business model. Paolo also mentions that “technological progress and the development of new technologies are essential aspects”, and highlights the need to use technological tools to analyze customer patterns and behaviors in order to change strategies based on that information.
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