The different ways through which AI is influencing the learning process and some of the benefits of employing this type of technology in modern learning.Read more
In this section we invite experts in retail to write articles of interest in our blog. There are many who have already passed through this section sharing their knowledge with our readers: experts in decoration, retail consulting, visual merchandising, sales, etc. In their posts they analyze the sector, they give us advice, they talk about trends and news, etc.
While both customer retention and brand loyalty aim to generate repeat business and are vital parts of a business’s strategy, it’s essential to understand how distinctly different they are. In fact, although the terms are used interchangeably fairly often, customer retention isn’t even the same as customer loyalty.Read more
To achieve the best possible consumer experience, customer engagement strategies streamline relations and communication. The procedure uses various contact methods to establish a connection, boost contentment, and dynamically grow your clientele.Read more
The prevalence of the internet has changed the landscape of business and how it is conducted. Most marketing is now conducted online as more and more people prefer buying products and services in the comfort of their own home. This has led to many people claiming that brick-and-mortar stores, i.e., physical stores, as becoming obsolete. While e-commerce and online prevalence have affected them , it does not mean that these traditional stories are doomed to fail.Read more
When we hear the term big data, we most likely think of huge volume of data that is available today. It is created by marketing and ecommerce systems, IoT devices, and business applications that produce detailed information about business activities and transactions. These are only a few examples of how this sheer scale of data is generated. It may be overwhelming at first, but there are bigger business benefits that come with analyzing big data, especially when we look at it as a means to attract and retain customers and enhance customer engagement.Read more
Marketing is all about appealing to your target audience or potential customers. Whether done digitally or offline, marketing requires the analytics to know all it can say about its audience to succeed.
Digital marketing has been increasing in popularity over the years and, for many businesses, has become their most important strategy for marketing. There are many benefits associated with digital marketing, one of which is the role of analytics. Digital marketing has made collecting and using data much more straightforward. We will look at six ways in which businesses can use analytics to boost their customer engagement.Read more
As technology continues to evolve, so does the marketing landscape. Everything from how we consume content to how we purchase products has changed, and marketers have had to adapt their strategies to keep up. The tools and techniques that were effective a few years ago may not be as useful today. As such, for your marketing strategy to continue to be successful, you need to be aware of the latest trends and tools.Read more
Your company has created a competitive item. It’s one of the most effective on the market. You’ve also taught your sales team to market it in the best method. Customers do purchase. But what happens next? Do your customers understand how to utilize it to its highest potential to gain maximum value?
In today’s business environment, there is not enough attention given to the education of customers.Read more
Every company struggles to obtain new buyers and spends substantial sums on customer acquisition. Then the main aim is to make these clients regular ones and reimburse your expenses and increase the profitability of the business. If done right, customer retention marketing strategies can be highly efficient at this stage.Read more
AI is the “missing element” in marketing. Businesses can incorporate AI technologies into their marketing campaigns. In doing so, they can provide prospects and customers with outstanding experiences. Plus, they can drive revenues and sales and foster brand loyalty like never before.
The AI revolution is underway, and marketers must keep pace. Here are three ways marketers can integrate AI into their campaigns.Read more