While both customer retention and brand loyalty aim to generate repeat business and are vital parts of a business’s strategy, it’s essential to understand how distinctly different they are. In fact, although the terms are used interchangeably fairly often, customer retention isn’t even the same as customer loyalty.

The prevalence of the internet has changed the landscape of business and how it is conducted. Most marketing is now conducted online as more and more people prefer buying products and services in the comfort of their own home. This has led to many people claiming that brick-and-mortar stores, i.e., physical stores, as becoming obsolete. While e-commerce and online prevalence have affected them , it does not mean that these traditional stories are doomed to fail.

Marketing is all about appealing to your target audience or potential customers. Whether done digitally or offline, marketing requires the business to know all it can say about its audience to succeed.

Your company has created a competitive item. It’s one of the most effective on the market. You’ve also taught your sales team to market it in the best method. Customers do purchase. But what happens next? Do your customers understand how to utilize it to its highest potential to gain maximum value?

In today’s business environment, there is not enough attention given to the education of customers.