Do you want to stay up to date with all the news and trends in the shopping center industry? In this section of the blog, you will find a variety of articles related to news, innovations, technology, tips, solutions, marketing for shopping centers, and much more. All of them are designed to assist you in your shopping center, so you can create a vision of the industry’s situation and improve every aspect that influences the day-to-day operations of shopping centers.
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With this blog, the Flame team aims to help you enhance your marketing strategies for shopping centers, make the most of them, understand how your customers and visitors behave, and provide advice on what you should do to maximize and optimize your resources and digital marketing campaigns for shopping centers, always with the goal of improving your results.
Market Trends We also recommend that you visit our interviews and surveys section, where you can find advice and opinions from the most representative professionals in the sector. Who better than the manager of a shopping center or a marketing executive to speak about the situation of the sector itself?
At Flame Analytics, we specialize in assisting shopping centers with our analytics and digital marketing solutions. Our technology will help you obtain reliable and secure data about what happens in your shopping center, allowing you to make informed decisions and ensure that your results will be positive.
If you want to know more about the different solutions we have for this sector, such as video analytics, occupancy, people counting, heat maps, customer demographics, personalized campaigns, multichannel marketing strategies for shopping centers, and more, do not hesitate to get in touch with our team.
Last-Minute Preparations for the Holiday Season: Leveraging Analytics to Stay Ahead
Flame helps you to measure traffic at all touch points: passers-by, venue’s visits, floors, zones and much more. Consistently build conversion funnels and benchmark different venues to get to know hidden best practices while enhancing staff planning.
How to avoid the spread of the coronavirus in shopping malls
Nowadays, security has become citizens´ greatest concern. That is why today at Flame we compile some useful tips for both owners, employees and customers of shopping malls with which we will be able to minimize the risk of contagion.
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Cuatro Caminos: A personalized and customized experience
Cuatro Caminos has had Flame’s big data and analytical marketing and intelligence solution that it has implemented in its shopping center in A Coruña. With this project, Cuatro Caminos sets in motion a digital transformation strategy with a data driven approach with which it seeks to improve the customer visit …
Plaza Eboli: Reinventing mall´s proximity marketing
Plaza Éboli´s Marketing team already launches tailored campaigns in an agile and simple way to its customers. Thanks to Flame, it has begun to create hypersegmented audiences by demographic, geographic and behavioral data to which it sends personalized communications. Then, it is possible to measure its effectiveness, attribution and impact.
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The future mall: “A place to do things, not to buy things”
What will the mall of the future be like? Will it disappear?… We want to share with you this post written by Laureano Turienzo in which he analyzes this format. In front of those who believe that the mall is hanging by a thread, the author of the article believes …
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In our whitepapers you will find information of interest, analyzed in depth. Documents with a current theme, corroborated by experts, with exhaustive data and an in-depth analysis of the retail sector, shopping centers or the Horeca sector. Download them now!
